writing
Publisher, Columnist,
author
Published in...
Red Hot
Customer Service!
35 Sizzling Ways to Heat Up Your Business and Ignite Your Sales
In this best-selling guide to customer service and sales, Lisbeth draws on more than 30 years in retail management experience to help you figure out how to make yourself more profitable in today’s rapidly changing marketplace.
Contagious Optimism:
Uplifting Stories and Motivational Advice for Positive Forward Thinking
Contagious Optimism by David Mezzapelle includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism brings advice and guidance from business leaders, visionaries and professionals, including Lisbeth Calandrino.
Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it’s possible to FIND the silver lining in every cloud.
Get my latest news!
Sign up and never miss a new blog update!
From the Blog
As floor covering retailers, we sometimes think we’re beating the competition by doing one better—be it price or product selection. However, the key to being competitive and winning market share over the long haul is to change the game entirely. In other words, you need to act as opposed to react. For instance, let’s say …
In an ideal world, the customer would look for a product online and run straight to your store to buy it. Unfortunately, the straight line is filled with starts, stops, and curves in the journey. The road is complex with sophisticated competitors finding more ways to disrupt your customer’s journey. In 2011, nine years ago, …
6 Things You Can do to Make Your Online Presence Payoff Read More »
Do you ever wonder why your employee’s skills never get better? Despite training and meetings, things aren’t changing? I took several courses on behavior modification in college and eventually wrote a program on behavior change for incarcerated youth in the state of New York. There is one thing that has stayed in my mind and …
