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Red Hot
Customer Service!
35 Sizzling Ways to Heat Up Your Business and Ignite Your Sales
In this best-selling guide to customer service and sales, Lisbeth draws on more than 30 years in retail management experience to help you figure out how to make yourself more profitable in today’s rapidly changing marketplace.
Contagious Optimism:
Uplifting Stories and Motivational Advice for Positive Forward Thinking
Contagious Optimism by David Mezzapelle includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism brings advice and guidance from business leaders, visionaries and professionals, including Lisbeth Calandrino.
Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it’s possible to FIND the silver lining in every cloud.

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From the Blog
The pandemic has changed so many things for business but mostly the way we communicate. Zoom has become a way of life. Masks make it difficult to understand what people are saying and you can’t read facial cues. In addition, people are trying to keep the 6-foot social distance. However, this doesn’t mean you can’t …
I know, trade shows are where work gets done and people buy products. Virtual trade shows are here to stay; they save time, money and you can get work done. The big problem is how do you make them interesting so people want to come. YOU’VE GOT TO THINK DIFFERENTLY IF YOUR ONLINE SHOW IS …
10 Ways to Make Your Virtual Trade Show a Success: Think Entertainment! Read More »
By Lizbeth Calandrino You’re not lazy, you just need to get motivated. That’s the conclusion I’ve come to in speaking with business owners and personal friends that I had not spoken to in months. Several shared that they couldn’t seem to get motivated. In fact, they described themselves as “lazy.” I was shocked! I hadn’t …