Psychologist Zick Rubin proposed that romantic love is made up of three elements:
IS YOUR CUSTOMER STILL WAITING FOR SOME LOVE?
Love is an emotional connection we build with people that are important to us. It can be personal love or love for your customers.
DO YOUR CUSTOMERS FEEL THE LOVE?
Today is a good day to start showing customers how much you love them.
Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless. Do you treat the mailman with love, what about the person at the coffee show? This is a good day to share some love.
Don’t be afraid to be personal with your customers. Years ago this was not considered acceptable. We kept our religion and politics to ourselves. We were afraid if we divulged it we would lose customers. It doesn’t matter anymore. The world is an open book and everyone is transparent. If you’re not sure, Google your own name to find out what’s out there. Share your life with your customers; letting them know who you are is a way to be closer. Believe it or not, this is the age of closeness. Notice what people share about them on Facebook. Even if we don’t know a person, we find ourselves in their lives. You start to follow them and you become part of their lives. They lose a pet and you feel sorry. You follow them through their cancer treatments. It’s all good.
Keep your patience. Sure you’ve told them 10 times to get the order in by Monday if they want the discount and it’s still not there. Hey things happen. Have you ever been late for an appointment? Patience goes a long way; it can lower your blood pressure and lessen your stress.
Become unforgettable. What can you do to be remembered? Has a sales person celebrated a new baby or are they going on a special trip? Why not get them a gift or send them a card? Have they suffered a loss; can you go out of your way for them?
Be a good listener. Most of us are a good talker, that’s our job, but how many of us are good listeners. I know I would rather talk then listen; it’s been a tough fight to be quiet!
Treat your customer like a valued business partner. How about asking for some feedback? Is there something you could do better or change? You might get some valuable feedback. Remember your customer deals with other businesses and vendors and may have good ideas for you.
THANK YOU FOR BEING LOYAL READERS AND DEAR FRIENDS.
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