We Would Like To Espresso Our Thanks For Your Business

While talking with some retailers about their business  they showed me  a thank-you note with the above as the greeting. Inside the note was a small packet of espresso coffee. Really clever huh?
How about World Nutella Day? This isn’t until February 5, 2011 but what could be better? You have plenty of time to buy up all the Nutella for your customers.
How about create your own special day? I just read that  Buca di Beppo is announcing spaghetti day. Is Meatball Day far behind?
I keep thinking I’ve seen everything but it’s not true. There are so many creative and fun ways to thank your customers and most of the great ideas have come from people like yourself.
The holidays are  upon us, it’s time to get in the swing of things. What will you do to thank your customers? Check out foursquare a mobile application for your business.
What is your passion; is it coffee, fishing, hunting, playing golf, making doll houses? Build an event around what you love and it won’t be difficult.
What about your customers; can you build around their passions? Do you know what they love?
Holding on to your  customers is a lot of work. It  takes more than Constant Contact and an email to keep in touch. Connect a video or an offer to your email and create something special. It may take  some creativity on your part but there are plenty of ideas in cyberspace.
Your marketing budget should also include funds for a survey of lost customers or an advisory panel of your customer advocates.  Unless a business is paying very close attention defecting customers will be lost forever. Unfortunately they don’t let you know when they’re leaving. If you believe your business is about outstanding customer service you must practice it 24/7. Don’t forget your on line customer service; the internet is open 24/7 also.
What can you do to give back over the holidays?  Have you thought about caroling? Get a group of customers and take to the streets. The key is to turn customers into evangelists.
How about raising money for your local food pantry? You have plenty of time to plan,  it’s never too early for Christmas in July. Think what you can do for others. Get a group of customers together and deliver meals-on-wheels for the holidays.
What about Memorial Day or July 4th? Everyone is dying to know what you’re doing for the holidays. Drop me your ideas and I’ll post them!

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