Tiger Woods

Selling Your Brand Down the River

We worry so much about our store branding, our product branding; what about our personal branding? What is it that successful companies have figured out—McDonalds, Starbucks and Dunkin Donuts? You might answer good marketing but more specifically it’s about their brand. Branding used to be just for products, not any more. Branding is a combination …

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Repairing the Tarnished Brand Called Tiger Woods

I know you’ve heard it all and don’t know who to believe. Here’s what I think, and by the way, leave me your comments at the end of the blog and tell me what you would do to fix this nightmare.
Don’t get me wrong, I love Tiger Woods, he’s the reason I watch pro golf and the reason I got interested in golf. Maybe you feel the same way. Tiger represents all that’s great about pro athletes: persistency, focus and a willingness to work hard. He also has a beautiful wife, and two cute kids, I’ll stop here.
Okay, everything isn’t so rosy at home.