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6 04, 2010

Become Different and Irresistable

By |2017-03-03T12:07:14-05:00April 6th, 2010|Categories: Building a Brand, Competitive Advantage|Tags: , , |Comments Off on Become Different and Irresistable

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Here's my latest blog post over at Talk 1300 called "Become Different and Irresistable".

I’ve been reading how high-growth companies, even in bad times, spend little time thinking about staying with their competitors. Instead, they make their competitors irrelevant. How? By continuously trying different things that will delight their customers, code name: customer service.

High growth companies—irrespective of their industry—all described what has been called the “logic of value innovation.” Firstly, don’t try to get better than your competitors. Instead, become different and irresistible. Look for new markets and find out what they want. Look to customers for the future rather than the present. Always thinking, what would my customers want?

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1 04, 2010

What Are You Doing to Grow Your Business?

By |2017-03-03T12:07:14-05:00April 1st, 2010|Categories: Building a Brand|Tags: |2 Comments

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Radio_show_iconHello friends,

Like many of you I find myself in the midst of change.

Like many of you I liked it the way it was—at least I thought so. Now is the time to try something new, take some risks and give it a try.

Like you, I’m meeting people, talking with my neighbors and finding new ways to be part of my community.

I want to share with you my venture into radio, a great local talk radio station; Talk 1300 AM (in Albany, New York and the Capital District) and outside the area. The show is called Red Hot Customer Service : all about business and ways to improve your bottom line.

The show is from 10-11 every Sunday morning and archived after the show on It also includes a ½ hour guest spot for businesses who are making changes and finding new ways to connect with their customers whether it be through traditional means or through social media. Like many, they are forging new paths. Listen in and get some new ideas for your business.

If you’re interested in being on my show, or have ideas for me, call me at 518-495-5380. In any event, please tune in and let me hear from you.

As always, I wish you the best.

Lisbeth Calandrino

Red Hot Customer Service Promo Ad

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