selling

Would Your Salespeople be Better if They Understood Their Communication Styles?

I’m not a fan of “drive by training”. That’s what I call training when trainers come in with a “one size fits all” program that is built about the  training program and not the individual. Everyone is different, everyone needs  different things and everyone learns differently. Teaching adults is more complicated and needs to have …

Would Your Salespeople be Better if They Understood Their Communication Styles? Read More »

Selling Your Brand Down the River

We worry so much about our store branding, our product branding; what about our personal branding? What is it that successful companies have figured out—McDonalds, Starbucks and Dunkin Donuts? You might answer good marketing but more specifically it’s about their brand. Branding used to be just for products, not any more. Branding is a combination …

Selling Your Brand Down the River Read More »