Are BSOs Running Your Business?

Are you running after BSOs (Bright Shiny Objects) rather than sticking with the tried and true strategies that built your business? If your strategy revolves around your past customers, it still works; it just may need an update. There’s no need to change your strategy in midstream. I know customer service might sound boring to some of you, but great customer service still works. The words are the same but the stakes are higher and what passes as customer service is passé.