“Think Pink.” What are you Doing to Connect with Your Customers During “Breast Cancer Awareness Month?”
According to the National Breast Cancer Foundation, more than 200,000 women will be diagnosed with breast cancer across the United States this year, worse; approximately 43,000 will die as a result of being afflicted with the disease. I lost both my sister and cousin from this dreaded disease. There aren’t many months that give us an opportunity to stay in front of our female customers and make a difference. October, Breast Cancer Awareness month is one; the other is Women’s Heart Month, February.
You may have seen national retail stores marketing pink-themed products over the last few years. Every time a pink product is purchased – be it a makeup bag, purse, scarf or t-shirt – a portion of the proceeds is donated by the merchant to the breast cancer organization of their choice. If you don’t want to peddle pink merchandise, how about holding an event in your store and have a pink theme? How about holding a pink hat contest?
Whatever you do, make it matter. To make it matter even more, Fabulous Floors Magazine is giving away $100.00 to the store that has the best party with the most people supporting Breast Cancer Awareness Month. Please send me your photos and the details, so I can blog about it either in October or November. I know; the rules are more subjective than objective, but one of you will win. Please share your stories; it’s the stories that keep the fight alive. My sister was too late; my cousin wasn’t up for a repeat fight.
I look forward to your entries, whatever you do, it will make a difference.
I can’t wait to see the photos.
Thank you for making a difference.