motivating yourself

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16 12, 2011

Want to Stay Employed? Stop Living in the Past

By |2017-03-03T12:07:07-05:00December 16th, 2011|Categories: beliefs, Blog|Tags: , , , , , , , , , , , |6 Comments

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Being successful is hard work and not everyone likes hard work. It might be safe to say that many people are lazy, they do just enough to get by. I remember when I finished high school I knew I had to go to college so I could get a good job. When I went to work I found out I needed a master’s degree so I could keep my job so I went back to college. I began to notice that education never stopped except after college I would have to be responsible for my education. To stay competitive in the job market I would have to continue to learn and grow. Sometimes I had to learn things that weren’t interesting but were important to my career survival. Not only hasn’t this changed but it’s changing every day or maybe every minute. In my travels I often hear business owners saying, “I’m glad I’ll be out of this business soon so I won’t have to do that social media thing.” Chances are once they get out of  business social media will still be chasing them, especially if they want to communicate with the rest of the world.

This coming Tuesday morning, 9AM, EST on my radio show, indysmallbiz.com I will be interviewing Tom Denham, owner of Careers in Transition. Tom is going to talk about what we can do to stay on top of our career. Check out my Facebook for the link to the show.  

Here are 8 things you can do right away:

1. Always be curious and interested in the world around you. It may be more exciting than you think. Dive into your life, get excited. Excitement is catching. People who are exciting are fun to be around and very motivating. Look out around you, what do you see, what’s out there waiting for you? Think about an event you’re going to attend in the future and get excited. What is going on in your life at this moment that can make you excited?

2.  Read articles that keep you current with changes in your industry. What you remember from the 90’s might not help you. Read articles from industry experts, join LinkedIn or check out Facebook. If you’re in the flooring industry join us on Fabulous Floors Magazine facebook page and join the discussions. If you want to give “red hot customer service” you have to know your products.

3. If training is offered to you, particularly for free, take it. Taking classes will help motivate you and improve your outlook on life. Look for training classes in your community, are there free classes you can take or some for very little money?

4. Take a college class and brush up on your writing skills or take any class that helps you to think. You know the old saying, learn it, teach it, do it. Or is the new expression,  Teach It, Tech It, Learn It, Lead It, by the way, this is a great blog. Whatever you learn, share it with everyone; if you can teach it you probably understand it. 

5. Be responsible for your own education and learning. This may mean investing your own money so you can stay in the game and remain employable. It’s a competitive world out there and the winners will be those who keep up on technology.

6. Question what you know and what’s new. What could you learn that would make you “more employable?” What are younger people studying in college, what skills do you need to master if you’re going to remain employable?

7. Whenever possible take a sales class even if you don’t sell professionally. We are all salespeople and always selling something including ourselves.

8. Listen and learn from others. Check out blogs that interest you and watch TV shows that do more than amuse. Check out YouTube for something you want to learn. I love YouTube you can learn everything from horseback riding to knitting.

I love this quote:

The difference between school and life? In school, you’re taught a lesson and then given a test. In life, you’re given a test that teaches you a lesson.
Tom Bodett

Lisbeth Calandrino is a motivational speaker and trainer. Check out her blog, Lizbizbuzz and join her on Facebook.

                

                 

 

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7 01, 2011

Branded or Not? Does Yours Need A Makeover?

By |2017-03-03T12:07:11-05:00January 7th, 2011|Categories: Blog|Tags: , , , , , , , , , , , , , , , |2 Comments

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Michael Jackson

Will we ever forget the white glove?

When do you decide that your branding needs to change? I’ve actually been thinking about this for myself but don’t have an answer. Maybe I should look to Starbucks for the answer. They have just changed their logo. By the way, their logo hasn’t been changed since they went public in 1979. Does everyone know the Starbucks logo? Maybe a better question, will everyone know the logo in 50 years? Okay maybe that’s a ridiculous question but I think a good one.

According to the CEO of Starbucks,  Howard Shultz, “Even though we have been and always will be a coffee company and retailer, it’s possible we’ll have other products with our name on it and no coffee in it. We’re not going to put our name on things that dilute the quality of Starbucks.” These are the kinds of things that make the “branding” community crazy. I like the old brand; did they ask customers if they should change their “brand?” It doesn’t appear that they discussed the logo change with their customers.

Starbucks is building now for the future. Smart.

What do you think about this?

How do you know when to change your logo or your branding? Will we ever forget the Michael Jackson “white glove?” Check out this link to Rick Bacus and the Michael Jackson brand.

Pepsi promotes the pronunciation “Pesi” in Spain and has a Pesi website  about pronunciation which reflects in a  humorous way how people from Argentina pronounce English words in a different way, e.g. “Rocanroll”, “Daunlos”. That’s a change in their brand.

What about your brand, how do you know what people think about it? Best shot, ask them. Does your web site  reflect who you really are?

What about the BP brand? It has the distinct value of losing all of it’s brand power in one year. The only comparable brand loss was AIG. The best thing you can do is continually build your brand equity so people will remember you. Did you know anything about either of them until all the bad publicity? Did they forget to do their “branding” homework?

Who can help you build the equity? Your customers can. It’s easy these days; that’s one of the things that  Facebook can do for your business.

Building your brand means “being out there” so people know who you are.

By the way, do you know who you are?Are you using the talent that you have or are you trying to put a square peg in a round hole? This is the question faced by many entrepreneurs; how do I be me and make a living? Can I make a living being me?

Can you imagine spending 20 years doing something your really hate? Lots of people do.

Start by asking yourself, how much do I love my business? How do I make this business me so I can enjoy my life in my business?

Is my personal brand reflected in my business or am I trying to be something or someone I’m not?

Not exactly sure what type of branding you project, ask your friends and business associates what they see.  This question will get you amazing answers; answers that I think you can take to the bank. Maybe you are being you or maybe you’ve been thinking about being you.

What makes me or my business unique, do I like that person or that brand? These questions aren’t that difficult, we all know the answers. The secret is taking action. Taking action is what will fuel your mind, your heart and your business. Ask yourself, what do I have to do to take action? Why aren’t I taking action, what frightens me? Am I worried about what people will think if I am really me?

Need help getting some new answers? Great article on Marketing Profs about branding.

Join me on January 2oth from 8:30-11:30 AM at Professor Java’s Coffee Sanctuary, 217 Wolf Road, Albany, New York for three hours of Brand Building for yourself or your business. Please call me or email me to register for the course. The cost is $30.00 and includes breakfast! Hope you can join me, I guarantee it will be fun and informative.

Why not build your brand on” you?” Who could be better?

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