Lisbeth Calandrino

Next Week: Marketing Mastery Webinar-Panel of FCNews Columnists

The COVID crisis has caused massive turmoil in our industry.  Across different markets some dealers are struggling and others are having record-breaking months. Next week’s Marketing Mastery Webinar features training by a panel of FCNews columnists. Lisbeth Calandrino: LisBiz Strategies Scott Perron: Retailer 2 Retailer Jim Armstrong: Marketing Mastery As columnists for the leading trade …

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Want To Do More Business? Get Out and Attend That Business Networking Event

As a business consultant, I often talk with businesses owners and salespeople about the importance of networking: basically getting out and meeting people. Unfortunately many people aren’t too positive about the whole idea. They tell me it’s a lot of work, they don’t know what to say and they won’t know anyone at the event. I would say yes to a couple of them—it does take work and you might not know anyone. But as Woody Allen once said, “90% of success is just showing up.”