Lisbeth Calandrino

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8 10, 2013

Whether You Win or Lose, the Sun Will Rise

By |2017-03-03T12:07:00-05:00October 8th, 2013|Categories: Blog, Motivation|Tags: , , , , , , , , , , , |2 Comments

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Who knows what tomorrow will bring?

Whether you win or lose, the sun will shine.

Like many of you, I was glued to the television to watch the President’s Cup. It was the third straight President’s Cup that Woods won the cup-clinching match — all three with Fred Couples as the captain. Golf looks easy when the pros play but it’s so hard.

I missed the woman who streaked across the course naked, I don’t think she was  worried about winning or losing. A little levity can’t hurt anything, can it? I think Fred Couples was the only one who laughed.

I think most of us take life too seriously, myself included.I have friends who worry about everything. One of my friends just started school and worry’s about taking tests that haven’t been scheduled. Instead of preparing for them she worries about them.

Yes, I understand if you’re a playing a competitive sport  you have to win or they won’t let you play. If you’re in business, you have to outwit your competitors or you won’t be in business. In the game of life, you can still play, even if you don’t win.

I believe it does matter if you win or lose. Yes it’s great if you have fun in the process but winning is more fun than losing; don’t you think? In order to win you have to work hard, be uncomfortable and push yourself. That doesn’t guarantee winning but it’s part of achieving.  I grew up in a time when you were taught to compete and winning was important. Unfortunately winning was everything.  I took me years to realize I didn’t need to win everything. I found out winning doesn’t guarantee friends in fact it alienated many people.

If you decide to compete, there’s always the possibility  you won’t win. Losing  is the chance you take but that’s life. When people choose not to compete, they lose out on the opportunities to test themselves. They don’t get to take chances and shine.

Winning is the end result of a competition. If the only thing we remember is winning, what about all the time spent in between?

Life is just a series of events; we probably spend more time practices and preparing than we do competing.  Suppose we never get to win? Does that mean our life has been wasted?

We must always have the will to win.

Winning doesn’t always mean  being first.

You can win by setting and beating your own goals. It’s called setting your own pace and playing your own game. Winning can mean just trying. I love running 5 K races and it’s been 10 years since I’ve taken first place. Now it’s just fun to run.

What a better world we would have if we set goals together and decide we could all win. Wouldn’t it be great if we could agree on a common goal for the world?

Yes the sun will come up if you lose,it just might not feel as bright. In the long run, does it really matter? As they say, “pick your battles.”

Lisbeth helps individuals and businesses win at their own game. Do you need a coach or a speaker? Lisbeth can be reached at [email protected]


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5 02, 2010

Top 10 Customer Service Tips for Businesses in a Downturn Economy

By |2017-03-03T12:07:14-05:00February 5th, 2010|Categories: Customer Satisfaction|Tags: , , , |Comments Off on Top 10 Customer Service Tips for Businesses in a Downturn Economy

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Last month I appeared on Richard Naylor's TV show "The Money Factor" to talk about business strategy. I was asked ahead of time to provide what I considered to be the Top 10 Customer Service Tips that businesses could employ to survive a downturn. The following are my thoughts. What are yours?

  1. Answer your phone. We’re all tired of voice mail and "press one".
  2. Get personal. There are fewer customers to go around, take care of the ones you have. Find out what’s important to them and do it.
  3. Return phone calls immediately. Everyone’s busy but as a customer, I don’t care about everyone else—only me.
  4. Be upbeat but forget "have a nice day." We are all worn out with that expression, so change it to "I hope you get your shopping done" or "take some time out for yourself."
  5. Throw in something extra; maybe it’s a great or a sincere "hello, how is your day going?" or a small gift. A cup of tea or coffee would be great.
  6. Treat customers like friends, not customers. The world is more transparent, show your customers you care. Find out about their families, their children and their hobbies—that’s what friends do.
  7. Go the extra mile—even if there’s no immediate profit. We remember when someone is nice to us. Letting a customer use the phone or the bathroom.
  8. Listen to your customers.
  9. Take care of perceived issues immediately. Since 96% of customers never complain and just go away mad, going the extra mile to show the customer that you really care will help tremendously.
  10. Reward customers for being customers. Send them thank you notes, a holiday or birthday card or plan a holiday event and invite your past customers.

What are your tips for businesses in a touch economy?

If you're interested in watching my TV interview from "The Money Factor," click here. Feel free to subscribe to my YouTube channel as I'll be posting video soon!

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20 10, 2009

Want To Do More Business? Get Out and Attend That Business Networking Event

By |2017-03-03T12:07:15-05:00October 20th, 2009|Categories: Networking|Tags: , , |Comments Off on Want To Do More Business? Get Out and Attend That Business Networking Event

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As a business consultant, I often talk with business owners and salespeople about the importance of networking: basically getting out and meeting people. Unfortunately many people aren't too positive about the whole idea. They tell me it's a lot of work, that they don’t know what to say and they won’t know anyone at the event. I would agree with a couple of them—it does take work and you might not know anyone. But as Woody Allen once said, "90 percent of success is showing up."  

I guess to win the game you’ve got to be willing to play.

It’s more than just showing up, though. I would say it’s showing up with a purpose. Sometimes things "just happen," like forgetting your umbrella and getting drenched, but maybe that’s not even a "just happen" type of thing. As Dr. Ivan Misner, the Founder & Chairman of BNI, the world's largest business networking organization, put it, "Networking isn’t about netsit or neteat. It’s about network."  

Many of you know or belong to BNI but might not know that last year alone it generated 5.6 million referrals resulting in $2.3 billion dollars worth of business for its members.

Last week, Internet Marketing Inc., located on 1115 Broadway in NYC, with additional offices in Las Vegas, San Diego, and Miami, hosted a networking party at their offices.

Who is Internet Marketing Inc. and what do they do? As they say, "They build, market and manage your online presence. They don’t create proposals and reports, they create and experience and build relations." 

I would call them a company with expertise in the future. I haven’t met everyone, but if the rest of the offices are like the New York one, they do it with excitement, enthusiasm and good will. I recently met Todd Soiefer, President of the Northeast Region, when I was speaking at an event in Princeton, NJ. Speaking about networking, I offered a business consultation as a door prize and guess who won it? Now you know how I wound up speaking at the Internet Marketing event.  What did I speak on? What else: Growing Your Business through Social Networking. 

I consider Todd Soiefer and Nicole Stillings, Senior Marketing Consultant, as masters of networking.  Throughout the night over 60 people stopped in to meet, enjoy some food and spirits as well as each other’s company. 

The event was held at their offices, in Select Office Suites, on the 12th floor and all the businesses in the building were invited as well as clients and friends. Nicole Stillings was in charge of seeing that everyone got to the event and felt welcome. Nicole had mobilized her interns, had them on the phone calling people and seeing that the arriving guests were comfortable while she went off and managed the caterers. It was obvious that Nicole is comfortable making things happen as well as hosting large events.  

"It’s most important for people to feel welcome and comfortable," Nicole says. "We appreciate them coming to join us in making the event successful so we want them to take away what they need. Not everyone is comfortable speaking to strangers so it’s our job to make sure that the event works for everyone." 

After speaking, I took the opportunity to eat some good food and speak with a couple of the guests to see what would bring them out on a rainy, New York night. They came out to meet people and hopefully do business, since this was a serious crowd.  

Drew Franklin, Senior Marketing Manager for ENT and Allergy Associates, LLP (the largest ENT Doctor group), headquartered in Tarrytown, NY, talked about building relationships.

"In order to be pioneers in our business, we have to know what we can do to attract customers," Drew said. "We might be experts in our own field but we have to learn from the experience of leaders in other businesses if we are going to grow."
Drew seemed to enjoy the event and meeting new people. 

Jim Bond, Managing Partner of The Private Travel Group, a company providing customized private jet travel also located in New York City, was of the same opinion. 

"The only way people will want to do business with us is if I can identify and fill their needs," he said. "It takes time to build relationships and the only way it will happen is if I spend time meeting and getting to know other people." 

People were laughing, exchanging cards and really getting acquainted. Interestingly enough there were musicians as well as agents, bankers, investment brokers, teachers, public relations firms and people looking for employment. 

One of the things that was most noticeable was the atmosphere of good will. Even though they say the economy is "challenged" this was definitely a positive place to be. I asked Todd what makes an event like this work and why do it. 

"Everyone is so isolated and over worked that we that we need to have events where people can do business and have fun," Todd says. "Since we talk networking we should walk the walk." 

Todd’s suggestions for a successful event: 

  • Make it simple — not too much to drink or eat, since the purpose is networking. Keep the party moving. The party doesn’t have to be long or elaborate, just inviting and friendly. 
  • When inviting people, consider who would benefit from the event. We like to invite our customers so they can make new contacts and hopefully do business from the event.  
  • Vary the age group and the experience level of the guests, this way people get to meet people they wouldn’t ordinarily meet. 
  • Hosting a face-to-face networking party is part of building your online presence. It’s important to take pictures and/or videos and then connect them to your social networking sites. Put out a tweet or two so people will know what you’re doing. 

"The most important thing for us," Todd adds, "is to keep the buzz going. We are an internet marketing company; we need to show our customers how traditional networking events paired with social online marketing can help grow their business. They need to be comfortable with the social networking tools that we provide for them. This is a good way to show them we know how to talk-the talk and walk –the-walk." 


Check out the recap of the event on Internet Marketing Inc.'s blog, which includes the below video they shot of my presentation.


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