John Gifford

What's the Key to Successfully Marketing Your Business? You Need to be Consistent

Marketing and advertising are illusions for many people; their theory, throw something against the wall and hope it will stick. Not so according to Alan Baker, President and Founder of Creative Marketing Concepts in Latham, New York. Alan,  a guest on my radio show indysmallbiz.com  gave me the scoop on what it takes to make it …

What's the Key to Successfully Marketing Your Business? You Need to be Consistent Read More »

Part Two:When Change is in the Wind–Change! John Gifford

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] This is a continuation of my  interview with John Gifford, publisher of “Indy Smallbiz.Indy.” John purchased a newspaper in 2008 and almost immediately realized that the present newspaper format was not where …

Part Two:When Change is in the Wind–Change! John Gifford Read More »