In traditional marketing, companies worry about their message to the customer. In social media marketing, what matters is not what you say but what others say about you. Jet Blue put millions into promoting their brand and in one incident, Steven Slater, the employee that “blew his customer service cool,” jumped out of the plane …
Differentiation Builds Your Competitive Advantage and Delivers Customer Service
My definition of customer service is giving the customer more than then they expect, i.e. Red Hot Customer Service. That’s exactly what JetBlue did Friday, October 30th at JFK International Airport. Customers going through the terminal dressed in costume could show off their dance moves at the first-ever silent Halloween Eve disco. Friday I receive an excited call from Elin, designer supreme at Leader Carpet telling me about the event in J.F.K. Airport.