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15 04, 2018

Are You Ready for 2018 Social Media Trends

By |2018-04-15T19:00:29-04:00April 15th, 2018|Categories: Blog|Tags: , , , , , , , , , |Comments Off on Are You Ready for 2018 Social Media Trends

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Digital Media Bible bayo

The only way to keep up with social media trends is to be paying attention and reading articles on a daily basis. I came across this article by Ryan Holmes, founder and CEO of Hootsuite. The article “2018 Biggest Social Media Trends,” is in Jan. 2, 2018 Forbes Magazine. This is the link to the article, https://bit.ly/2HloqSi.

We all know that Facebook is here to stay; according to the article, Facebook reported the biggest Q3 earnings–up nearly 50% from one year ago. Consumers are spending 9 hours a day on social media platforms and video is still tops. It would appear that people are spending more time on social media than on television. (We knew that was coming.)

–It’s been said that Facebook will be stopping all organic reach. Unless you want to ‘pay up,’ company social posts will be stopped!

–Video continues to evolve and social media will be bringing bigger audiences and a bigger return on your investment. It will be used to promote businesses–forget about them going viral.

–QR codes are back in a big way; I’m really glad, I liked them. You can point your iPhone and activate the code. The code will help you log into Pay Pal, send tweets and texts. QR codes will be everywhere.

–Multi-second marketing will have  the ability to automate campaigns. Expect  to see AI and related tools play an ever more important behind-the-scenes role in sharing messages.

–Remember Microsoft purchased LinkedIn. According to Forbes contributor Grant Feller in “This is the Real Reason Microsoft Bought LinkedIn,”

This new deal means Microsoft can embed LinkedIn with Skype, its email system and other enterprise products so that, in the words of one Silicon Valley expert, it will be able ‘to recreate the connective tissue for enterprises.”

How will we keep up with this? We probably won’t be able to unless we are constantly on the lookout daily. If we’re going to stay on the cutting edge, we’ll have to be diligent. Greek philosopher Heraclitus of the late 6th century  was right, “The Only thing that is Constant is Change-”

Lisbeth Calandrino is available to coach and build business strategies for your company.

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18 05, 2016

Is There a Little Voice in Your Head Ruining Your Sale?

By |2017-03-03T12:06:48-05:00May 18th, 2016|Categories: Blog|Tags: , |Comments Off on Is There a Little Voice in Your Head Ruining Your Sale?

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shopping woman shocked and surprised over price looking at price tag on coat or jacket. Woman shopper shopping for clothes inside in clothing store. Funny image of Asian / Caucasian female model.

shopping woman shocked and surprised over price looking at price tag on coat or jacket. Woman shopper shopping for clothes inside in clothing store. Funny image of Asian / Caucasian female model.

You know the little voice, the one that says, “My price is too high.” According to Forbes Magazine, “Taking a customer’s statements at face value often leads to trouble.”

How many times have you said, or heard another salesperson say, “I know I could sell this if the price was lower.” My question is, “How do you know?” Just because the customer says your price is too high doesn’t mean a cheaper price will close the sale. If you can drop the price you can certainly ask, “What price would be cheap enough for them to buy?” Of course after you ask the question, you also have to ask the customer if you could get the price would they be prepared to:

Give you a deposit, or are prepared to pay in full. Then you will have to negotiate it with your manager or the owner.

Let’s say this is not an option for you; then what?

Does it really mean your price is too high just because your customer tells you it is? Why would a customer tell you that?

  1. They want to rattle you.
  2. They enjoy the negotiation process.
  3. They don’t understand your pricing. The value of the product as you’ve presented it doesn’t equal the price. Personally really good salespeople ignore statements like this and continue to present value. The customer wants to be sure that they are getting what paid for. This is why TJMax and Marshalls do so well; the customers know what their products are worth. The customer has to have confidence in both, you and your offering. Once the customer has confidence in the outcomes, they will buy.

My experience tells me that most of the time this occurs is because the salesperson also thinks the price is too high. Do you understand why a customer would pay so much for your top-of-the-line product or do you think you’re crazy? The answer to this question will tell you why you can’t sell your expensive products.

It’s important to understand that customer buy for their reasons not yours. Why do people buy high prices?

They believe it’s worth it. They get it, and you’ve convinced them it is.

They can afford it. Yes, there are people who like paying high prices. They don’t have to worry about money and so spending it doesn’t bother them.

They want to show their neighbors or friends, they can afford it. I’ll never forget my father taking me to look at a new house he built.  The customer, whose name was Wank, still had the prices on the lamps and the faucets! I couldn’t believe it. When I asked why the prices were on it dad said she wanted me to know she could afford it. This became a “Wankism” in our house.

So ask yourself, what gets in the way of you selling at your ticketed prices?

Lisbeth has been teaching sales people how to get their price for over twenty years. Can Lisbeth help your sales force? Call her at 518.495.5380 and discuss your situation.

 

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