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26 04, 2020

Make Sure Your Customers Never Forget You

By |2020-04-26T22:58:42-04:00April 26th, 2020|Categories: Blog|Tags: , , , , , |Comments Off on Make Sure Your Customers Never Forget You

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Floor Covering News

First published, Floor Covering News Wire, https://reader.mediawiremobile.com/FloorCoveringNews/issues/206052/viewer?page=11

The daily news coverage and sobering statistics about the economic impact on top of the health implications brought on by the novel coronavirus can be overwhelming, to say the least. I find I’m also being bombarded by an influx of ads and email communications—as most people are, I’m sure—while we’re all hunkering down under shelter-in-place orders.

It seems almost daily that I receive a coupon or promotional offer from a store selling “non-essentials.” Do I really need perfume from Macy’s or a dishtowel from Bed, Bath and Beyond at the moment? Perhaps it’s better to use all this downtime to use up everything in the cabinets and closets, and maybe give away the extra stuff.

I get it: marketers are looking to cash in on captive audiences, many of whom are spending more time online. The thought process being, stay top of mind with consumers during the downturn, and they might reward you when they are ready to emerge from retail hibernation to begin buying again. But here’s the problem: With so many people out of work, the last thing customers need are spiffs for non-essential items. Rather, I think people will remember those who have been investing in the health and welfare of local communities.

Here is a heartwarming story about community investment near my home.

There is a Hilton Garden Inn across the street from a major teaching hospital in Albany, N.Y. State Employees Federal Credit Union spearheaded an effort in collaboration with Barry, Bette and LaDuke (a construction company) and from health care groups such as CDPHP and MVP Health Care to transform the hotel across from Albany Medical Center into the Heroes Landing, a nearby respite for our doctors, nurses and other medical professionals to receive much-needed rest, nutrition, comfort and strength between shifts. Now, that’s memorable! These folks will be remembered as heroes.

Following tragedies, we cherish stories about people who go above and beyond the call of duty. Now, more than ever, it’s important to make your business a destination. This was a trend before COVID-19, and I expect it will escalate as we navigate this crisis. Why not be the leader in your community?

This is a rare opportunity to honor the heroes in your town—your mayor, the hospital’s personnel, delivery men—those whose jobs are essential. This is a great way to show them how much you care. Maybe you can have a barbecue in your parking lot (observing social distancing rules, of course.) It doesn’t have to be fancy; you just need to do it.

The new normal

No doubt, COVID-19 has changed the way we live, work and communicate. One trend I see emerging from all this is the one-stop-shopping concept, especially as we continue to limit our exposure amid this pandemic. Even after this situation has subsided, I believe people will be cautious for some time. As China relaxes its coronavirus restrictions, the rest of the world will be watching closely to see if another wave of the virus hits.

I also expect online shopping as well as connecting through different social media channels (i.e. video chatting) will be more important than ever. Social media is what’s getting many of us through this and will continue to help us connect.

In the midst of everything that’s going on, think of creative ways to make customers remember you when this nightmare is finally over—and one day it will be over. Let’s not be victims complaining about what isn’t happening. Let’s prepare for the future and make it happen.

Need someone to talk with? Connect with me, [email protected]

#floorvcoveringnews #COVID-19 #Retailflooring, #smallbusiness

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1 06, 2015

Hi, Lisbeth Calandrino with a Message for the Success of Your Business

By |2017-03-03T12:06:52-05:00June 1st, 2015|Categories: Blog|Tags: , , |Comments Off on Hi, Lisbeth Calandrino with a Message for the Success of Your Business

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Telling it like it is!

Why not tell it like it is?

A couple of weeks ago I was a guest expert on FCNews’ Marketing Mastery Webinar, along with my friend and fellow columnist, Jim Augustus Armstrong! Some of you may not know that both Jim and I write for Floor Covering News. I write a column called Lisbiz Strategies. It has lots of great information for your business. Jim has been hosting these webinars and I was lucky to be one of his guests. You know I love sharing ideas with all of you.

During this webinar I revealed strategies that were instrumental in my success in flooring and furniture retail, and how ANY dealer can use these strategies in ANY market to dramatically increase their revenue and profits.  As a flooring and furniture retailer for over 14 years, I had a lot of wins and made plenty of mistakes. If you want to succeed, you know you’ve got to try something new. I”ve taken a lot of my wins and included them in my webinar. If you missed it, you’ve got another chance to listen.

Don’t wait!

Here are just a few of the topics I covered…

  • A gigantic mistake made by most dealers that costs them (literally) millions of dollars over the course of their career.
  • Why a happy customer won’t tell anyone about your business or refer you.
  • A strategy that is far more effective for closing sales than good salesmanship!
  • How to use social media to totally eliminate cold-calling!
  • Why 68% of customers leave you for your competitor, never to return.  (It’s not because of bad service.)
  • One thing you MUST be doing if you want to prosper in the 21st century in flooring retail.  (Get this wrong and you’ll most likely stagnate, or possibly go out of business altogether.)
  • And much more!

 

Here’s the great news… we recorded the webinar, so if you missed it you can still watch the replay.

HOWEVER…the reply will only be online and available until June 15th.  Don’t put this off because after June 15th the webinar will be history.
For instant access to the replay, visit www.JimArmstrongEvent.com/FCN2

 

To Your Success,

Lisbeth Calandrino

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4 03, 2014

“Skyrocket Your Profits With Stellar Customer Service!”

By |2017-03-03T12:06:59-05:00March 4th, 2014|Categories: Blog|Tags: , , , |Comments Off on “Skyrocket Your Profits With Stellar Customer Service!”

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Customer Service can make you money.

It’s been a long time since I’ve done a telecast but when Jim Armstrong called me I couldn’t refuse. Jim is a columnist for Floor Covering News and specializes in turn-key marketing strategies for flooring dealers.

Customer service used to be kind of boring; now it’s connected to sales and marketing! It can actually improve your bottom line. By the way, the telecast is free.

Do you realize that customer service can make you money? The old customer service department was  like the principal’s office. You went there when things were bad! Now customer service is more interactive and can actually make customers love you you–if you do it right. Customer service is also linked to social media. If you don’t handle your online problems you might become a star on Twitter.

For more about the event and the times, connect to this link,http://jimarmstrongevent.com/lisbeth . The date is March 10, 2014.

 

Lisbeth Calandrino has been coaching executives and designing sales and customer service training programs for over 20 years. She can be reached at [email protected]

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