Differentiation

An Update on What Value Means to Your Business

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Everyone talks about value but what does it really mean? Simply put, it means going above and beyond what is expected. For instance, giving out cookies and hot chocolate during the …

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Could Competition be the Best Thing for Your Business?

How much time do you spend paying  attention to your competitors?  My experience with businesses is they only pay attention when the competitor hits them between the eyes. Then it’s about reacting rather than being proactive. Sometimes it’s easier to be a follower than a leader. Walmart was considered the worst thing to ever invade the …

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Does Anyone Care What Customer's Think, Wal-Mart Better Listen

  [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] What could be more fun than asking your customers what you’re doing wrong? Probably a million things. It isn’t that much fun and that’s probably why most businesses don’t ask …

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Differentiation Builds Your Competitive Advantage and Delivers Customer Service

Differentiation Builds Your Competitive Advantage and Delivers Customer Service
My definition of customer service is giving the customer more than then they expect, i.e. Red Hot Customer Service. That’s exactly what JetBlue did Friday, October 30th at JFK International Airport. Customers going through the terminal dressed in costume could show off their dance moves at the first-ever silent Halloween Eve disco. Friday I receive an excited call from Elin, designer supreme at Leader Carpet telling me about the event in J.F.K. Airport.