Are Your Satisfied Customers Putting You Out of Business?

According to a study conducted by two professors from Vanderbilt University, up to 40% of satisfied customers do not return to those businesses who gave them the satisfactory service.
This means that almost half their customers wind up missing in action.
How would they know if they’re missing?
They probably wouldn’t, because most businesses don’t track lost customers or try to find out where these customers went.