Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses.
Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies.
Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine.
A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women.
Lisbeth’s Complete Service Packages
With a background in customer service, Lisbeth can help you find out what your business is doing right and what it can do better. She’s conducted focus groups with thousands of customers over the years to find out what they like or don’t like about a product or brand, and has overseen a number of objective, third-party customer surveys to find out exactly what the business’ clientele thinks about them. She’s found direct customer feedback to be the most valuable information a business owner can have.
Having founded and led her own businesses, Lisbeth has the tools to help ascertain where your business is at in its growth, and what structural and strategic improvements can be made.
In addition to developing training materials and workshops to inform and motivate your staff, Lisbeth has immersed herself in the world of Internet Marketing since the rise of blogs and social networking sites, and has learned how to maximize their offerings for business success. With this expertise, she can help you leverage your existing sales and marketing efforts with blogs, podcasts, video casts, e-mail marketing campaigns, social networking sites and more to help bring greater visibility to your brand.
Lisbeth is a frequent speaker at local and national conferences, workshops and seminars. She’s presented in front of groups ranging in number from five to several hundred, and always aims to help attendees get the most of the seminars.
Lisbeth has more than 10 years experience providing voice over work on commercials and business training materials. She knows how to strike the right tone and deliver the right line. If you’ve met her, you know she’s a fiery personality. And in our book, fiery attracts attention.
Lisbeth has a dedicated team available to help you with any and all of your Web marketing needs. Services include:
Web Design- Web site/blogging solutions that fit the needs of your brand and that are capable of being turned around in less than a week. These are professional designs that can also be easily managed by you once everything is up and running.
Web Marketing- If you need help marketing your product or service online, Lisbeth can help you with content and tips on how to get your brand out there into the Web world through blogging and social media.
Social Media– Options for getting up to date in Social Networking, with accounts on Facebook, Twitter, LinkedIn and others.
What Client’s Say
Lisbeth Calandrino’s extensive experience and deep understanding of business allow her to immediate hone in on the best strategic solutions available to an organization. Combine that with a practical no-nonsense approach to identifying and understanding industry issues and you have solutions second-to-none, guaranteed to last and sure to be fully embraced by the organization working with her. Lisbeth is not for the faint-of-heart. If you’re passionate about your business and its long-term viability, you won’t think twice.
“Lisbeth is a high-energy and very personal presenter with a great sense of humor. Her presentation is based on a very solid understanding of the flooring retail market and is full of very practical ideas of how to improve the business of a floor covering store.
I recently attended my first seminar with Lisbeth. I was impressed with her understanding of human behavior and how I might motivate my staff. Since networking and outside sales is of particular importance to our business, I found Lisbeth’s ideas to be right on target and gave me new ways to grow our business. Lisbeth’s thorough understanding of the flooring industry has given me tons of new ideas. I can’t wait to go back and share them with my staff. Thank you Lisbeth!
Lisbeth, thank you for your key note addresses for the Arizona floor Covering Association. Your interactive, thought-provoking delivery hit just the right notes with our audience of small business owners, distributors and manufacturers. Every time you address our group your presentations are new in content, extremely useful and fun to listen to. It’s also great to get a view of our target female customer from a woman. A number of our board of directors commented they could have stayed all night and listened to you. Come back again.