Sometimes we don’t know luck under our nose. LISTEN TO THIS STORY! Last week I was working for a marketing company that does direct mail for car dealers. We send out 2-3,000 invitations to past customers inviting them to a

By Lisbeth Calandrino In an ideal world, the customer would look for a product online and run straight to your store to buy it. Unfortunately, the straight line is filled with starts, stops and curves along the shopping journey. The

(First in a series) By Lisbeth Calandrino Across many retail industries, flooring included, business owners employ a practice known as benchmarking to see how they stack up against other competitors in their field. (“Benchmarks” are considered the “what” that needs to

The pandemic has changed so many things for busi­ness but mostly the way we communicate. Zoom has become a way of life. Masks make it difficult to understand what people are saying and you can’t read facial cues. In addition,

I know, trade shows are where work gets done and people buy products. Virtual trade shows are here to stay; they save time, money and you can get work done. The big problem is how do you make them interesting