By Lisbeth Calandrino One thing I’ve learned over the years is the importance of networking. I have been able to fill a niche in the real estate industry because of my flooring knowledge, design training and marketing expertise. I’m certified
By Lisbeth Calandrino Imagine if you had companies calling and telling you they had a job for you if you met certain state or federal requirements? They also told you there were no other competitors, and they just needed to
For the first time in the history of The International Surfaces Show, Realtors have been invited to attend. TISE is a B2B floor covering event under The International Surface Event (TISE) brand, SURFACES is the largest North American flooring event serving ALL
As floor covering retailers, we sometimes think we’re beating the competition by doing one better—be it price or product selection. However, the key to being competitive and winning market share over the long haul is to change the game entirely.
In an ideal world, the customer would look for a product online and run straight to your store to buy it. Unfortunately, the straight line is filled with starts, stops, and curves in the journey. The road is complex with
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