Facebook Doesn't Matter Unless It Gets You Business

It seems like every business has a Facebook page these days; if you ask how’s it doing most of them say I don’t know or it hasn’t done anything. It reminds of the “days” when everyone raced to have a web site. If you asked them how much business it brought them most would say it “used to but it doesn’t anymore.
Anyone can set up a Facebook page, a blog and a Twitter account. The mechanics are out there and it’s fairly simple to set up a page. What’s not simple is the mechanics behind the page (just like a web site) or the marketing. I’m assuming you want the page to help you to get you customers and business. This goes back to the old question, who are you, who is your target customer and what is the message.
Several weeks ago I was at a writer’s workshop at Wiawaka. During the workshop we started talking about social media and how to use it to bring business. Everyone was interested in learning about blogging, Twitter and Facebook and how to use social media in general. Several asked if I might do a workshop at Wiawaka and teaching them how to market their businesses using social media. Of course I agreed. I am including the invitation, the days are for “women only.” It seems that the month of August at Wiawaka is for women’s workshops only. Had I known that before the agreed I might have changed the date.    Wiawaka is located  located on Lake George and was founded in  1903 as a retreat for women.
If you’re interested in learning how to market your social media this is the workshop for you. We will discuss the “naunces,” how to use it to market your business and social media best practices.

Using Social Media to Market Your Business

There are a number of ways to market your business or non-profit organization using social media. Social media can also be used in combination with your existing traditional marketing plan or alone. Anyone can set up a Facebook page but effective social media is more than just establishing “pages” or setting up a “blog.” It’s developing a marketing strategy for your business and using the best of  social media to implement your plan. It all starts with you defining goals for your business or non-profit organization so that you can choose the right social media.
 In order to make this happen your will have to establish your brand identity. A brand identity is what makes your company different, builds your competitive advantage and makes your customers want to buy—from you and not your competitor. Once you know who you are you can begin to turn  your customers/supporters into “raving fans.”
What will you learn? You will learn ways to determine your brand, examine what’s available using social media and the most effective way to use it for your business.  We will discuss how Facebook, Blogs, LinkedIn and Scoop.it and other types of social media can help you achieve your goals.
Our job is to help you get the most from  the workshop experience;  it is suggested you write down the “essence of your brand” and some of your organizational goals and anything else you would like to achieve from the workshop. 
Practically speaking, you will begin to think strategically about your business and the processes you can use to help it grow. We will also look at how other companies are using social media to meet their goals and build their businesses.
Workshop leader:
Lisbeth Calandrino is an award winning author, trainer and blogger. She is  author of the book, Red Hot Customer Service, 35 ways to heat up your business and ignite your sales. Lisbeth has been providing custom marketing and sales programs for various size business for the past 20 years.
Join us at Wiawaka (http://www.wiawaka.org/) located on one of the most beautiful properties on Lake George and conveniently close to lake George Village. Founded in 1903 as a retreat for women, Wiawaka today still offers a peaceful getaway.
 Event Date and Schedule:
August 28, 2011, Introduction, 7:30—8:30 PM, Meet other participants and seminar leader
August 29, 2011 starting at 9:00-11:30AM and resuming at 3:00-6:00PM and wrap up after dinner from 7:00-9:00PM.
You will have time after lunch to network, swim and enjoy beautiful Lake George.  
Fee: $50.00 Payable prior to the workshop.
To register call 1-877-468-8128 or register online at Wiawaka.org.

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