Inexperienced sales people think that dropping their price is the way to guarantee a sales close. When you drop a price, you get more than you bargain for. Understanding pricing is an extremely important part of your success strategy. Salespeople who continually drop prices lose both confidence and money!
Selling on price
Customers have standard lines for putting off salespeople. Most salespeople give up and let the customer walk. Here are some ideas for turning the sale around.
Does pricing matter and what can you do about it?
Are most customers “price shoppers?” This is what salespeople think. Is it true?