Sales

Whose luck is it?

Looking for Luck? Could It be Right Under Your Nose?

Sometimes we don’t know luck under our nose. LISTEN TO THIS STORY! Last week I was working for a marketing company that does direct mail for car dealers. We send out 2-3,000 invitations to past customers inviting them to a special event about a car buy back with the opportunity to win $5000. If you …

Looking for Luck? Could It be Right Under Your Nose? Read More »

Are your employees efficient or effective?

(First in a series) By Lisbeth Calandrino Across many retail industries, flooring included, business owners employ a practice known as benchmarking to see how they stack up against other competitors in their field. (“Benchmarks” are considered the “what” that needs to get done to produce the best results, while “benchmarking” is “how” it gets done.) Benchmarking …

Are your employees efficient or effective? Read More »

Aligning your digital outreach with consumers’ needs

By Lisbeth Calandrino COVID-19 continues to change customer behavior. The consumer’s online shopping behaviors that were growing before the pandemic are now mainstream. They want things faster than ever, without mistakes and are quick to change brands. We’ve become more mindful of what we’re buying, who we’re buying it from and less wasteful of what …

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Are You Looking for New Revenue Streams for Your Business?

Who isn’t looking for new business?  Although this event is targeting the flooring business, there’s plenty to learn no matter what business you’re in. When the world is changing quickly, the best thing you can do is learn! I’ve got the ticket– and it’s FREE!* (the only thing cost is about 30 minutes of your …

Are You Looking for New Revenue Streams for Your Business? Read More »

Look Mom, no Hands!

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