Reaching the Consumer

Is A Complaining Customer A Good Customer?

I know lots of customers that would disagree with this statement. If you’ve ever had a customer complaint on line than you know what I’m talking about. I have seen some mighty disagreeable comments that wouldn’t seem to go away. How do you counteract these things? The first thing is to have your “great” customers  …

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You Never Know Where A "Cat-astropic" Event Can Lead

It was reported that two kittens, Snowyday and Winter somehow dented the bell on a $5000.00 bass trombone. Trouble in river city. How did they do it? They probably used a  a chair. The owner, Anthony Giles, a professional trombone player, felt dented, just like the bell but unexpected events often lead us to new …

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Funnier Than Funny, But Does It Sell?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] I have been intrigued with “Have you ever cleaned an alpaca?” a commercial from Stanley Steamer. The two cleaning guys are in the truck and one is explaining how exciting it …

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I Facebooked Your Momma

The era of ‘glass houses’ and the ‘transparent generation’ have a lot of people nuts. If you grew up in my era this is how it went: If your sister drank it was a family secret and you did your best to keep it away from your friends or even your cousins. Life was all about secrets. Today the same scenario if done properly could land you a television script, a movie part or a spot on Oprah. The least would be a video uploaded to YouTube, an interview with your drunken sister, a book deal or at least a blog and a minute of fame somewhere. It’s no wonder the over-50 crowd can’t get a handle onthis and are wondering why?

Businesses Working Together in a Most Unusual Way

I just returned from a trip to Orlando, FL and worked with several different groups of people. Business owner Randy Stinson of Stinson Carpets invited me as a speaker for the Lakeland Chamber of Commerce and to meet with a group of flooring retailers to discuss business concerns. Stinson Carpets, a leader in the flooring industry, was given the honor of Mohawk ColorCenter Dealer of the year for the Florida Region. Randy Stinson, CFE of Stinson Carpets, is community minded and a team player. He hosted the discussion group at his store and invited other regional Color Center Dealers as well as the Lakeland Chamber of Commerce. In addition Stinson’s has the privilege to host the Chick-fil-A Leadercast here in the area on May 7 from 9:00 a.m. – 4:00 p.m. The Leadercast is about experiencing authentic leadership, learning from the world’s best leaders, awakening your passion to influence and aspiring to impact lives.

A Homecoming Can Be All That You Make It and More

Several weeks ago I was invited to speak at Carpet Network’s Homecoming 2009 in San Antonio, TX. Carpet Network is a shop-at-home franchise founded in the early 90s by Christine and Lenny Rankin. At the time they had a very successful floor covering store and decided to take their concept to the next level. It …

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Having Trouble Doing Business? Maybe It's Not a Lack of Customers

I keep hearing how business is so terrible and how there are no customers. And then I run into retailers like Taylor Flooring and Homevalue who tell me there are fewer customers but they’re doing good business and are seeing new ones. Of course during this time you have to trim down your costs but …

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