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15 12, 2019

“Larking about Lark” Street: Simple Ways to Share a Little Love with a Local Biz During The Holidays

By |2019-12-15T19:59:03-05:00December 15th, 2019|Categories: Blog, Building relationships, Building your business, Customer Experience, Customer Service, Entrepreneurs, fun, general, Marketing, Reaching the Consumer, Success|Tags: , , , |Comments Off on “Larking about Lark” Street: Simple Ways to Share a Little Love with a Local Biz During The Holidays

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Hello, I did this video for a specific reason. My friend that owns this store is great and works his butt off. I thought I might help him.

The other reason is for you to consider doing your own videos or work with one of your friends. He loved it but was scared to be on camera. I suggest you take a walk through and choose what you want to talk about; it makes it a lot easier when you have to edit. (you will spend less time)

I don’t know how to edit but I’m learning and I need to be there. We all do.

Let me know your thoughts.

Love, Lisbeth

 

 

 

 

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7 08, 2018

THREE THINGS YOU NEED TO TURN YOUR HOBBY INTO A BUSINESS

By |2018-08-10T15:49:58-04:00August 7th, 2018|Categories: Blog, Building a Brand, Competitive Advantage, Customer Service, general|Tags: , , , , , , |Comments Off on THREE THINGS YOU NEED TO TURN YOUR HOBBY INTO A BUSINESS

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More and more, we see a phenomenon expanding in the economy: skilled workers opting to stay at home and choosing to do contractual jobs over the internet. They take on employers based on task-specific contracts, going through several employees one after another. Sometimes, they even juggle several employees at once. They hand in excellent work, the arrangement expires, and they go on to the next contract.

This is the gig economy.

If making, hacking, and creating on the side isn’t enough for you, you may be thinking of taking your hobby legit. However, turning a hobby into a business isn’t just a matter of scaling up. Whether you’re selling creations, ideas, or services, here are three things you need to cut it in the business world.

A Platform
It doesn’t matter how awesome your products or services are if you don’t have a way to sell them. To monetize your hobby, you need a way to get the word out.

One option is selling through established marketplaces, including Etsy and Tindie. These platforms offer the benefit of already existing, so all you have to do is upload your information and list your items. However, with so many makers, crafters and DIYers using these marketplaces, it can be hard to stand out and find customers.

If you’re serious about your business, create an e-commerce website to list your wares. You can drive traffic and gain customers by marketing your business through social media, attending Maker Faires, and networking with your local maker community. Traditional marketing channels not doing it for you? Read Neil Patel’s guide to growth hacking for creative ways to expand your business.

Collaboration
Working from home has its limits. While a home office is great for focusing and cranking out work, it’s not the most creative environment. For exposure to new technologies and fresh ideas, seek a workspace you share with other makers.

Not only does co-working offices and maker spaces provide a place to work, but also these collaborative workspaces host events where you can learn, socialize and hear from leaders in the field. Make the right connection at a networking event and you can land yourself a partner for your newest project or an investor with a passion for your work. Collaborative workspaces expand your social capital and provide access to tools and technology that you might not be able to afford on your own.

To find a maker space in your area, check out the directory at Make.

Financial Savvy
The difference between a hobby and a business isn’t in how much time you commit to the pursuit. Rather, it’s all about how you handle the finances.

If you’re considered a business by the IRS, your business expenses are fully deductible. However, businesses have to check a few boxes, such as keeping financial records, paying estimated taxes and generating profit. You can learn more about the business-hobby distinction at The Simple Dollar.

You’ll need to keep financial records such as business expenses and income, receipts, invoices and inventory logs. How you maintain these records is up to you. While many small-business owners turn to software solutions like QuickBooks, when you’re first starting out, basic spreadsheets may be sufficient. However, some tech solutions are worth the effort.

Two apps that every new freelancer, side-gigger, or small-business owner should have in their pocket are a receipt-tracking app, and an invoicing app. A receipt app collects receipts in one place using pictures, so you’re not sorting through stacks of faded, crumpled receipts at tax time. An invoice app lets you send invoices right from your phone, so you can keep your business running on the go. More importantly, it makes it easy to see which invoices are outstanding so you don’t forget to get paid!

Turning a hobby into a successful enterprise is every maker’s dream. However, running a successful business requires more than passion and a great idea. If you want to see your dreams come to fruition, you need to pay just as much attention to these behind-the-scenes details as you do to the main attraction.

Article by Lucy Reed, [email protected]>The Gig Mine, http://gigmine.co/.

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14 07, 2015

Why you Can’t get What you Want

By |2017-03-03T12:06:52-05:00July 14th, 2015|Categories: Blog, Building a Brand, general, Motivation|Tags: , , , , |Comments Off on Why you Can’t get What you Want

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Not getting what you want can be a blessing.

Not getting what you want can be a blessing.

We really are a society, of ‘I want what I want now.’ I spent most of my younger life wanting something. One year it was a new car or another car, and then it was more clothes and a different color hair. At one point, I had four cars in various states of restoration.

Yes, I wanted something but I never knew what it was. I was attracted to ‘bright shiny objects’ and wanted everything. It never stopped; I had to have every color lipstick and shoe.

At this point, I can own up to the facts—I was trying to be more desirable.  One day, I realized that I was being taken on a ‘proverbial ride.’ Not only that, but my credit card bills were mounting, and my bank accounts weren’t growing. I was adding to everyone’s success but my own! I was being seduced by marketing geniuses and my own need to cover up my insecurities.

I was looking outside myself for the answers to my life. It has taken me many years to realize that what’s important to me not anyone else. Why do I care what others’ think about me?

The point is I believe you can get what you want if you know what it is. As I listen to people talk about their next new car, when there’s a perfectly good one in the garage, I ponder whether they’re wondering why they need a new one. Think about the millions spent on advertising that tries to make us feel like a new soft drink will make us smarter and a new car will make us sexier. (One of my friends told me he felt sexy in his new car. This is a sad commentary on how he views himself.)

So what’s the solution?

Before you run out of money and need a second or third job, stop and think about what you’re trying to accomplish with your buying.  Take a good look in the mirror and do a self-inventory. Ask yourself, who am I looking at?

Stop being afraid of who you are. Eckhart Tolle tells his own story of depression and discontent in his first spiritual teaching, The Power of Now. He could no longer live with himself. And in his repetition, he then asked, “Who the ‘I’ is and who is ‘myself’?” These are powerful questions.

Bring your conversations to reality. How many times have you thought you would like to do change careers but are afraid of what your spouse might think? Maybe you’re worried that it doesn’t’ pay as well as the job you have now.

I’m starting to realize I’m passed the point of trying to please everyone in my life. Of course there are still those I love and want to please but I don’t think a new car will do it.

Lisbeth has been helping businesses for over 25 years get what they really want’—more customers. To schedule a call or have her speak at your business, reach her at [email protected]

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5 10, 2014

Are you a Victor or Victim of the Environment?

By |2017-03-03T12:06:54-05:00October 5th, 2014|Categories: beliefs, Blog, Customer Experience, general, Health, Motivation, Success|Tags: , , , , , , |3 Comments

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American novelist.

American novelist.

Today I attended a Weight Watchers meeting. What started out as a “fact-finding mission,” has turned into a lifetime membership. I’ve been attending for a year; weighing in weekly and often staying for the meetings. I never thought I would stay, but I find the people and the meeting inspiring. Today we discussed things in the environment that we can’t change.

I went out to eat the other night and noticed that everyone was taking home more than I was eating. There were mounds and mounds of food on everyone’s plate. I kept thinking, if I ate all that food I would just continue to gain weight, but the food looked so appetizing. I heard a little voice say in my head, “It’s not for me.” I guess that’s what going to Weight Watchers for a year will do for you.