Building relationships

Home/Building relationships
27 12, 2019

WHAT’S YOUR DIGITAL FOOTPRINT LOOK LIKE?

By |2020-01-29T02:03:48-05:00December 27th, 2019|Categories: Advertising, Blog, Building relationships|Tags: , , , , |Comments Off on WHAT’S YOUR DIGITAL FOOTPRINT LOOK LIKE?

Share This:

I recently wrote an article for Floor Covering News on how to raise your digital game, here’s the link. https://fcnews.net/2019/12/lisbiz-strategies-make-an-effort-to-raise-your-digital-game/. I believe you will find it useful to your business. I researched the topic because it’s so relevant to everyone’s business.

It’s time for all of us to get better at this. I recently read a remarkable article from Deloitte, “The Great Retail Bifurcation.” It really opened my eyes about the consumer in general, I’m telling you it’s amazing. I didn’t realize what they are spending their money on. ( I should have known; I’m one of them!) Let me know what you think. I’m going to write more articles about this because it’s so important.

What does your digital footprint say about you?

I have been a supporter of the independent retailer for more than 20 years. However, I’m afraid some of you have fallen behind or given up. You want more customers, but are you willing to do what it takes to attract them? Please don’t hire someone who knows nothing about your business or how your industry works. There are plenty of them out there spending your money on things that aren’t relevant.

There are times when you must “bite the bullet” and ask for help from digitally savvy experts. If you need ideas, just give me a call. (You don’t need to reinvent the wheel.)

Just because you didn’t grow up being digitally savvy doesn’t mean you can’t learn.

I didn’t grow up digital savvy either. I’ve had to try many things; some work and others don’t. If you don’t try something new, nothing will ever happen.

Do you think things are fine just the way they are? Well, I’m here to tell you they’re not. There’s nothing fine about your competitors stealing your customers because you’re afraid to look reality in the eye.

 

#floorcoveringnews #Lisbizstrategies #raiseyourdigitalgame #thegreatretalbifurcation #Deloitte #buildingcustomerrelationships

Need someone to talk to? Call me at 518.495-4380, or email me @ [email protected]

Lisbeth Calandrino,  Chief Inspiration Officer and director of her company, recognized as a business disrupter,  leading authority on sales, customer service development and customer retention.

Share This:
15 12, 2019

“Larking about Lark” Street: Simple Ways to Share a Little Love with a Local Biz During The Holidays

By |2019-12-15T19:59:03-05:00December 15th, 2019|Categories: Blog, Building relationships, Building your business, Customer Experience, Customer Service, Entrepreneurs, fun, general, Marketing, Reaching the Consumer, Success|Tags: , , , |Comments Off on “Larking about Lark” Street: Simple Ways to Share a Little Love with a Local Biz During The Holidays

Share This:

Hello, I did this video for a specific reason. My friend that owns this store is great and works his butt off. I thought I might help him.

The other reason is for you to consider doing your own videos or work with one of your friends. He loved it but was scared to be on camera. I suggest you take a walk through and choose what you want to talk about; it makes it a lot easier when you have to edit. (you will spend less time)

I don’t know how to edit but I’m learning and I need to be there. We all do.

Let me know your thoughts.

Love, Lisbeth

 

 

 

 

Share This:
4 01, 2019

How to Sell Today’s Internet Savvy Customer

By |2019-01-04T15:56:29-05:00January 4th, 2019|Categories: Blog, Building a Brand, Building relationships, Selling today's customer|Tags: , |Comments Off on How to Sell Today’s Internet Savvy Customer

Share This:

Selling today’s Internet-savvy customer isn’t difficult, it’s different. If you’re planning on selling them, you will have to get on target. It’s not changing, it’s changed!

Do you remember 11 years ago? Eleven years ago, Facebook was still competing with MySpace for traffic. Amazon was known primarily for selling books, and the iPhone was just released. When you think about it, it’s another world; a very old world.

We are all customers, and we’ve all changed. How we shop is completely different. Remember when merchants were insulted because people were talking on their phones and walking through their stores? Now we rarely look twice at them; it’s just the way things are. Although my dermatologist has a sign in the office that reads, “If you need to use your cell phone don’t use it here!” It feels a little harsh, but the office is really quiet.

So what does this mean to those of use that connect with today’s customers? We need to understand the customer’s journey and what tools they have in their toolbox. Salespeople still need to know how to sell, have the determination and a good personal presence. The ability to communicate with the customer is more important than ever. Building rapport has never been a more useful skill. Salespeople they need to understand ‘how they buy’ so they can be part of the customer’s world.

The Internet plays a huge part in today’s purchase so if you’re not connected and still don’t think it’s important; you’re not only behind you are in another world. I have several friends who don’t text, their reasoning, “It’s not warm and fuzzy.” What it really means is they have a ‘flip phone’ and writing text can take you into next year! They ask me why I don’t leave phone messages, and I tell them it’s not very efficient, and I don’t want to spend the day playing phone tag!

Not sure of the customer’s journey, ask the customer how they get information and how they buy. Examine your own journey and incorporate into your sales pitch. Here’s one idea that will get you on the right road; before you waste the customer’s time looking at all of your products, ask them if they’ve been to your website and looked at products. Ask if they’ve seen anything they like and would they like to look at it ‘in person.’ Turn on your computer or iPad and bring up the products they like. You can also ask what other sites they’ve been to and what products they’ve seen.

Want to know more about this topic?

I will be conducting three seminars for Mohawk Industries at the Loews Hotel, 455 N. Park Dr., Chicago, IL on January 16, 17th.

The three seminars are: “How to Sell to today’s Internet Savvy Customer, 10 Ways to Attract and Keep Talented Employees, * Ways to Use Technology to Grow Your Business.” To sign up for these seminars, call your local Mohawk Industries Representative.

Thanks to Usabilla for the image and the Customer Experience Winners.

Share This:
20 06, 2018

Wow, I Have Really Been Off my Game!

By |2018-06-20T10:05:00-04:00June 20th, 2018|Categories: Blog, Building a Brand, Building relationships, Motivation and change|Tags: , |Comments Off on Wow, I Have Really Been Off my Game!

Share This:

 

I really owe you my dear reader, an apology. I haven’t posted since April 2018. What have I been doing? You know life isn’t supposed to get in the way of your business, but mine sure has. Like many of you, every so often we reach a crossroads in our life. Where am I and what should I do next? I know I love all of you, your notes and your phone calls so I don’t want to leave you. I want to make it more interesting. I’ve put together a bunch more for you! By the way, I’ve started sending new weekly emails through Followyourcustomer–I am adding you to the list. You can opt out if you don’t like them.

I’M NOT GOING ANYWHERE!

Many of you know I spend a lot of time at the gym—Yoga, Pilates and lifting weights. I also meditate. This helps me stay centered and clear out my thought process. I also attend lots of movies; they give me different ideas.

I am working on a series of online video training programs; when they are ready for release,  you will be the first to know. I am also intending to do a weekly show, WHITEBOARD WEDNESDAY, A FIVE MINUTE TIP AND TRICKS SERIES. I’m intending to make everything fun and would love your thoughts and ideas on what you would like.

Thank you so much for sticking with me; for some of you it has been almost 10 years! I started blogging on July 25, 2008! Maybe I should recycle some of them? Actually I like one called “Overcoming Objections: What about the Ones you Can’t Overcome?” I will find it for you.

Here are some photos of the garden, it’s been a rough year for one of my kitties, Rainyday. He has a terminal disease but he is still making the most of life.

Again I thank  you for bringing me into your life.

Hugs, Lisbeth

Lisbeth has been a motivational speaker and trainer for over 20 years. Her book “Red Hot Customer Service” was voted one of the top customer service books. Look for her on Facebook, Twitter and Instagram. To book a consultation, call her at 518.495-5380, EST, or email her at [email protected]

 

Share This:
29 10, 2017

Magnetically Attract the Best Customers by Becoming a Community Hub

By |2017-10-29T21:18:29-04:00October 29th, 2017|Categories: Blog, Building a Brand, Building relationships, Building your business, webinar|Tags: , , |Comments Off on Magnetically Attract the Best Customers by Becoming a Community Hub

Share This:

Attract customers by becoming a community hub

“Is Amazon coming for you?”

On November 9th I will be the guest expert on FCNews Marketing Mastery Webinar.

Amazon has created huge disruption in retail by making it easy to buy virtually anything on line, and they are now expanding into brick-and-mortar.

 

Box stores have poured hundreds of millions of dollars into advertising to create brand awareness. It may seem hopeless but it isn’t.

As a small retailer, you have advantages the big boys don’t. By using the right strategies you can out maneuver the big players and run circles around them. I will be revealing a powerful strategy to outmaneuver the big companies, and attract a LOT more customers during the upcoming fCNews webinar called:

“HOW TO TRANSFORM YOUR BUSINESS INTO A COMMUNITY HUB”

For more info and to sign up: http://marketingmasterywebinar.com/Lisbeth

Share This: