Building a Brand

Want to Get Noticed? Get a Job in Target

Whether you’re in the market to sell yourself or your business you will have to build your brand. Your brand is what makes you unique—it’s what makes you. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When I mention …

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"Think Pink." What are you Doing to Connect with Your Customers During "Breast Cancer Awareness Month?"

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] According to the National Breast Cancer Foundation,  more than 200,000 women will be diagnosed with breast cancer across the United States this year, worse; approximately 43,000 will die as a result …

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Is Your Brand of Business Putting You Out Of Business?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] I conducted a workshop  this  week with a group of  small business owners.  I asked if they had the same passion as when they first opened their businesses; they all laughed …

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Do You Know Where You're Going?

I hope this article is timely for you; it is for me.  For many of us the  economy is still moping along and we’re trying to figure out what to do next. Consumers are changing their buying habits, myself included. Friends are downsizing their lifestyles and examining their life choices. The recession may be over, …

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Is A Complaining Customer A Good Customer?

I know lots of customers that would disagree with this statement. If you’ve ever had a customer complaint on line than you know what I’m talking about. I have seen some mighty disagreeable comments that wouldn’t seem to go away. How do you counteract these things? The first thing is to have your “great” customers  …

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You Never Know Where A "Cat-astropic" Event Can Lead

It was reported that two kittens, Snowyday and Winter somehow dented the bell on a $5000.00 bass trombone. Trouble in river city. How did they do it? They probably used a  a chair. The owner, Anthony Giles, a professional trombone player, felt dented, just like the bell but unexpected events often lead us to new …

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How Much Money Are You Leaving On the Table?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] The other day I took my video camera to Best Buy. I was looking for a microphone to add to it as well as a stand. By the way, I didn’t …

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What's You Mind Mapping?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] A friend of mine, Tabby Chapman, suggested that I  map out my goals. “Oh no,” I said, “not another time management, goals setting exercise.” “No,” she said, “Let’s try something different, …

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