27 12, 2019


By |2019-12-27T21:15:47-05:00December 27th, 2019|Categories: Advertising, Blog, Building relationships|Tags: , , , , |0 Comments

Share This:

What does your digital footprint say about you?

I recently wrote an article for Floor Covering News on how to raise your digital game, here’s the link. I believe you will find it useful to your business. I researched the topic because it’s so relevant to everyone’s business.

It’s time for all of us to get better at this. I recently read an remarkable article from Deloitte, “The Great Retail Bifurcation.” It really opened my eyes about the consumer in general, I’m telling you it’s amazing. I didn’t realize what they are spending their money on. ( I should have known; I’m one of them!) Let me know what you think. I’m going to write more articles about this because it’s so important.

I have been a supporter of the independent retailer for more than 20 years. However, I’m afraid some of you have fallen behind or given up. You want more customers, but are you willing to do what it takes to attract them? Please don’t hire someone who knows nothing about your business or how your industry works. There are plenty of them out there spending your money on things that aren’t relevant.

There are times when you must “bite the bullet” and ask for help from digitally savvy experts. If you need ideas, just give me a call. (You don’t need to reinvent the wheel.)

Just because you didn’t grow up being digitally savvy doesn’t mean you can’t learn.

I didn’t grow up digital savvy either. I’ve had to try many things; some work and others don’t. If you don’t try something new, nothing will ever happen.

Do you think things are fine just the way they are? Well, I’m here to tell you they’re not. There’s nothing fine about your competitors stealing your customers because you’re afraid to look reality in the eye.


#floorcoveringnews #Lisbizstrategies #raiseyourdigitalgame #thegreatretalbifurcation #Deloitte #buildingcustomerrelationships

Need someone to talk to? Call me at 518.495-4380, or email me @ [email protected]

Lisbeth Calandrino,  Chief Inspiration Officer and director of her company, recognized as a business disrupter,  leading authority on sales, customer service development and customer retention.

Share This:
15 12, 2019

“Larking about Lark” Street: Simple Ways to Share a Little Love with a Local Biz During The Holidays

By |2019-12-15T19:59:03-05:00December 15th, 2019|Categories: Blog, Building relationships, Building your business, Customer Experience, Customer Service, Entrepreneurs, fun, general, Marketing, Reaching the Consumer, Success|Tags: , , , |0 Comments

Share This:

Hello, I did this video for a specific reason. My friend that owns this store is great and works his butt off. I thought I might help him.

The other reason is for you to consider doing your own videos or work with one of your friends. He loved it but was scared to be on camera. I suggest you take a walk through and choose what you want to talk about; it makes it a lot easier when you have to edit. (you will spend less time)

I don’t know how to edit but I’m learning and I need to be there. We all do.

Let me know your thoughts.

Love, Lisbeth





Share This:
1 11, 2019

Who’s Obligated to Make You Happy?

By |2019-11-02T03:24:11-04:00November 1st, 2019|Categories: Blog|Tags: , , , |0 Comments

Share This:

Joe used to make me laugh. When he suddenly died life wasn’t quite so funny.

As I was leaving my Pilates class today, a friend and I started to talk about life. We were sharing how much we love the Sunday Pilate’s class that Lois teaches and how motivated we felt after class. Lois is not only a good teacher; she has what we call, “a great soul.” Life is important to her.


My friend said she felt she had an “obligation to be positive and enjoy life.” I laughed and said, “That sounds like another job and I don’t know if I want one.” We laughed and she went further.


“I think about the present and don’t go to the future. This way, I always invest in whatever the moment brings. I want my children to understand how important the present is. “What do you think?” she asked. Is it important to live in the present?


First I shared the story about my next door neighbor who was absent at our “porch” get together last night.  When someone asked where he was, his wife said he was sulking because he had a birthday the next day.  Apparently he had a melt down and went to bed.  I thought, is that a luxury or a disease? Why do adults get depressed on their birthdays? Kids don’t.


(Wow, what a great conversation we are having in the “Y” parking lot. This will make today worth remembering. )


I, like many, often fight to live in the present. It’s easy to think ahead to next week; friends I’m going to see or my Sunday Pilates class.  If you reflect on it, today is the day you looked forward to last week. I told her if I don’t stay with today, it has very little meaning. It’s like devaluing the day, and I forget to put my effort into enjoying the day and making it wonderful. When we don’t look forward to something—when we don’t enjoy it—we aren’t very present in that current moment. It’s like life is just passing by, and we’re just waiting for it to pass so we can get on with the more fun or interesting parts of each day. Isn’t it a terrible way to use up a precious day?


We all know what it’s like to lose someone we love or something that was important to us. If we invest in the present, we will know we’ve loved the best we can and something great is bound to come out of it. We just have to make it happen.


It doesn’t matter how simple or magnificent the day is; it may be just enjoying the rain.


If we’re lucky, today will come so why not make it the best day ever? When you think about it, life is just a series of experiences linked together by our thoughts about them. Like a string of pearls, they surround our being.


Let’s focus on having them free rather than strangle us. Okay, she did say let’s go kayaking after one of our classes. Just having the conversation was good; we do need things to look forward too.


If you do the best you can for today, you’ll never be disappointed in yourself. Need some cheering up? Check out  my book, “Birds Don’t Get Stuck in Flypaper.”



Share This:
28 06, 2019

Why You Need to be Charming

By |2019-06-28T12:07:45-04:00June 28th, 2019|Categories: Blog|Tags: , , |0 Comments

Share This:

Some people are naturally charming.

We are naturally drawn to people who are polite and make us feel important. Being charming is a nice trait to have in both our personal and business life.

My dad was charming. You always felt important in his presence; he would smile, touch your arm, or give you a hug if appropriate. One thing about him, he invariably made eye contact with this huge smile on his face. His smile made his eyes light up.

Smiling with your eyes, or “smizing” is called the “Duchenne smile.” This is named after the French physician Guillaume Duchenne, who studied the physiology of facial expressions in the nineteenth century. The Duchenne is considered a “real smile.”

A child in my kindergarten class once told me a smile was when the corners of your mouth touch your eyes.” She may have been right.

It’s said that learning how to give a ‘real smile’ will change your life! It sends a warm and friendly greeting to the other person. I haven’t done any research, but a Duchenne smile takes practice. The key is to get your eye muscles to be involved! Check on YouTube to see how to deliver that ‘real smile.’

I don’t want you to think that being charming is a “fake state of mind.” On some level, we all want to be liked and can build rapport. I have a next-door neighbor who is always saying that ‘no one likes her.’ She never talks to anyone, unless they talk to her and is suspicious of why they don’t invite her to their parties. One of the keys to being liked is showing people that you really enjoy them. In my neighborhood, all she would have to do is say hello!

Some people a “genuinely like other people and know how to show it.” If you’re not comfortable building rapport, here are 7 tips for you.

Greet people as if they’re famous! I love this. It means you’re glad to see them. If you have a friend who suggested you meet, that’s even better. This can just make the meeting more fun.

Assume that people like you. I have found this to be very useful. Instead of looking for cues, why not just approach them and show them you’re interested? Even if it’s a conversation about the weather, start talking and see where it goes. Don’t forget that smile!

Show them you’re interested in them. If it’s a business meeting, and you know who will be there, go on social media and find out about them. Linked In can certainly give you information about their business profile and Facebook or Instagram will tell you more about their personal interests.

Be vulnerable. Don’t be afraid to share personal information about yourself. Being vulnerable always brings down one’s guard and makes people feel closer. I don’t mean sharing information on your business; I’m talking about something that’s happened in your personal life. For more information on being vulnerable, just click the link.

Be yourself. There’s the face we wear for business (what we want people to think about us) and the ‘real us.’ Don’t be afraid to share some of the ‘feeling you’ if you want to start to build a long-term friendship.

Can you pass the waiter test? If you want to know what someone is really like, have dinner with them. How do they treat people when they think someone is beneath them? To they have the same manners. Do you remember your manners? You know, the manners your mother taught you. No one gets a pass on being rude to the  server.

Be great with names. I will do a seminar and sometimes there are hundreds of people; I try my best to remember their names. I’ve found taking pictures with them, and then tagging them on social media really helps. I look for them on LinkedIn and Google. I think learning people’s names is really an art. 

Share This:
4 03, 2019

Hang @the Barber Shop and You’re Bound to get a Haircut

By |2019-03-04T21:28:52-05:00March 4th, 2019|Categories: beliefs, Blog|Tags: , , , |0 Comments

Share This:

Denzel Washington was nominated for Best Actor at the Oscars in 2017 and didn’t

Denzel Washington

make the cut. His reaction?  “If you hang around the barbershop long enough, you’re bound to get a haircut!”

Cute right? Denzel had to hang around plenty of shops before he got his. One thing that scared him professionally was he couldn’t sing. He failed many times while waiting for that haircut, and then it happened.

Famous baseball player Reggie Jackson struck out 2600 times during his career. In fact, he amassed the most strikeouts in the history of baseball. Jackson also hit 563 home runs during his career and was inducted into the Baseball Hall of Fame. Following in the footsteps of The Babe, he also had a candy bar named after him in 1978.

This year, I visited the Edison & Ford Winter Estates in Fort Meyers, Florida. I still find it hard to believe that Thomas Edison actually made one thousand light bulbs before one actually worked. Edison said every failure brought him closer to success. Obviously, he wasn’t afraid of being called ‘stupid’ because isn’t that what we’re afraid people will call us? Maybe that’s where the ‘fake it until you make it’ came from. The key is to get over being stupid, obviously stupid is a good thing.

Wow, what an attitude. Edison spent his entire life trying to synthesize rubber. He imported plants and trees from all over the world before finding one that was capable of producing the needed product. By the way, I don’t think he ever got a haircut.

I watched Denzel Washington give his commencement address to the 2017 Penn State graduating class. Denzel said there was nothing as frightening as giving that speech; he had never seen so many people watch him.