I recently wrote an article for Floor Covering News on how to raise your digital game, here’s the link. https://fcnews.net/2019/12/lisbiz-strategies-make-an-effort-to-raise-your-digital-game/. I believe you will find it useful to your business. I researched the topic because it’s so relevant to everyone’s business.
It’s time for all of us to get better at this. I recently read an remarkable article from Deloitte, “The Great Retail Bifurcation.” It really opened my eyes about the consumer in general, I’m telling you it’s amazing. I didn’t realize what they are spending their money on. ( I should have known; I’m one of them!) Let me know what you think. I’m going to write more articles about this because it’s so important.
I have been a supporter of the independent retailer for more than 20 years. However, I’m afraid some of you have fallen behind or given up. You want more customers, but are you willing to do what it takes to attract them? Please don’t hire someone who knows nothing about your business or how your industry works. There are plenty of them out there spending your money on things that aren’t relevant.
There are times when you must “bite the bullet” and ask for help from digitally savvy experts. If you need ideas, just give me a call. (You don’t need to reinvent the wheel.)
Just because you didn’t grow up being digitally savvy doesn’t mean you can’t learn.
I didn’t grow up digital savvy either. I’ve had to try many things; some work and others don’t. If you don’t try something new, nothing will ever happen.
Do you think things are fine just the way they are? Well, I’m here to tell you they’re not. There’s nothing fine about your competitors stealing your customers because you’re afraid to look reality in the eye.
#floorcoveringnews #Lisbizstrategies #raiseyourdigitalgame #thegreatretalbifurcation #Deloitte #buildingcustomerrelationships
Need someone to talk to? Call me at 518.495-4380, or email me @ [email protected]
Lisbeth Calandrino, Chief Inspiration Officer and director of her company, recognized as a business disrupter, leading authority on sales, customer service development and customer retention.