First Time: Realtors Are Invited to TISE 2021, The International Surfaces Event

For the first time in the history of The International Surfaces Show, Realtors have been invited to attend.  TISE is a B2B floor covering event under The International Surface Event (TISE) brand, SURFACES is the largest North American flooring event serving ALL of the floor covering industry, bringing together buyers and sellers from around the world to …

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6 Things You Can do to Make Your Online Presence Payoff

In an ideal world, the customer would look for a product online and run straight to your store to buy it. Unfortunately, the straight line is filled with starts, stops, and curves in the journey. The road is complex with sophisticated competitors finding more ways to disrupt your customer’s journey.  In 2011, nine years ago, …

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Why Your Employee’s Skills Never Get Better

Do you ever wonder why your employee’s skills never get better? Despite training and meetings, things aren’t changing? I took several courses on behavior modification in college and eventually wrote a program on behavior change for incarcerated youth in the state of New York. There is one thing that has stayed in my mind and …

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Whose luck is it?

Looking for Luck? Could It be Right Under Your Nose?

Sometimes we don’t know luck under our nose. LISTEN TO THIS STORY! Last week I was working for a marketing company that does direct mail for car dealers. We send out 2-3,000 invitations to past customers inviting them to a special event about a car buy back with the opportunity to win $5000. If you …

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Are your employees efficient or effective?

(First in a series) By Lisbeth Calandrino Across many retail industries, flooring included, business owners employ a practice known as benchmarking to see how they stack up against other competitors in their field. (“Benchmarks” are considered the “what” that needs to get done to produce the best results, while “benchmarking” is “how” it gets done.) Benchmarking …

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Look Mom, no Hands!

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