Lisbeth Calandrino, Author at Lisbeth Calandrino

First Time: Realtors Are Invited to TISE 2021, The International Surfaces Event

Leave a Comment / Sales / By Lisbeth Calandrino

For the first time in the history of The International Surfaces Show, Realtors have been invited to attend. TISE is a B2B floor covering event under The International Surface Event (TISE) brand, SURFACES is the largest North American flooring event serving ALL of the floor covering industry, bringing together buyers and sellers from around the world to …

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6 Things You Can do to Make Your Online Presence Payoff

Leave a Comment / Sales / By Lisbeth Calandrino

In an ideal world, the customer would look for a product online and run straight to your store to buy it. Unfortunately, the straight line is filled with starts, stops, and curves in the journey. The road is complex with sophisticated competitors finding more ways to disrupt your customer’s journey. In 2011, nine years ago, …

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Why Your Employee’s Skills Never Get Better

Leave a Comment / Sales, top salespeople, Training / By Lisbeth Calandrino

Do you ever wonder why your employee’s skills never get better? Despite training and meetings, things aren’t changing? I took several courses on behavior modification in college and eventually wrote a program on behavior change for incarcerated youth in the state of New York. There is one thing that has stayed in my mind and …

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Make Sure Your Customers Never Forget You

Leave a Comment / COVID-19, Sales / By Lisbeth Calandrino

COVID-19 has made some people unforgettable. Are you one of the unforgettable ones? There have been many acts of kindness during the pandemic. The daily news coverage and sobering statistics about the economic impact on top of the health implications brought on by the novel coronavirus can be overwhelming, to say the least. I find …

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Whose luck is it?

Looking for Luck? Could It be Right Under Your Nose?

Leave a Comment / beliefs, Sales / By Lisbeth Calandrino

Sometimes we don’t know luck under our nose. LISTEN TO THIS STORY! Last week I was working for a marketing company that does direct mail for car dealers. We send out 2-3,000 invitations to past customers inviting them to a special event about a car buy back with the opportunity to win $5000. If you …

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10 Ways to Make Your Virtual Trade Show a Success: Think Entertainment!

Leave a Comment / Sales / By Lisbeth Calandrino

I know, trade shows are where work gets done and people buy products. Virtual trade shows are here to stay; they save time, money and you can get work done. The big problem is how do you make them interesting so people want to come. YOU’VE GOT TO THINK DIFFERENTLY IF YOUR ONLINE SHOW IS …

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Are You Looking for New Revenue Streams for Your Business?

Leave a Comment / Sales / By Lisbeth Calandrino

Who isn’t looking for new business? Although this event is targeting the flooring business, there’s plenty to learn no matter what business you’re in. When the world is changing quickly, the best thing you can do is learn! I’ve got the ticket– and it’s FREE!* (the only thing cost is about 30 minutes of your …

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Put the Fun in DysFUNctional this Crazy 2020 Holiday Season!

Leave a Comment / Sales / By Lisbeth Calandrino

The Holidays in 2020 are weird, right? And it’s been a long, crazy year, and a hard one for a lot of us. And the holidays may be no different. Or maybe just more of the same? “There’s no place like home for the holidays.” This year, those heartfelt lyrics have added significance. We are being …

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Salespeople must be aware that customer experience is now more important than price or value.

Why Most Salespeople Fail at Delivering a Rock Star Customer Experience

Leave a Comment / Sales / By Lisbeth Calandrino

Would you believe that for the first time, the customer rates their experience with the business ahead of price and product? I know you’re saying it’s not so, they always ask about price. Here are some great responses to “Your price is too high.” HubSpot has some great ideas about how to overcome the price …

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Business on top, sweatpants on the bottom

Why You Need to Dress for Success at Home or Work..or Why I Wear Lipstick Under My Mask!

Leave a Comment / Change / By Lisbeth Calandrino

Why I Wear Lipstick Under my Mask? The other day I took off my mask and someone yelled, “You have lipstick on, why? No one is going to see it under your mask, and it stains your mask.” The person was right; no one is going to see my face under my mask but me! …

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lisbeth

Calandrino

Lisbeth Calandrino

First Time: Realtors Are Invited to TISE 2021, The International Surfaces Event

6 Things You Can do to Make Your Online Presence Payoff

Why Your Employee’s Skills Never Get Better

Make Sure Your Customers Never Forget You

Looking for Luck? Could It be Right Under Your Nose?

10 Ways to Make Your Virtual Trade Show a Success: Think Entertainment!

Are You Looking for New Revenue Streams for Your Business?

Put the Fun in DysFUNctional this Crazy 2020 Holiday Season!

Why Most Salespeople Fail at Delivering a Rock Star Customer Experience

Why You Need to Dress for Success at Home or Work..or Why I Wear Lipstick Under My Mask!

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