Lisbeth Calandrino

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About Lisbeth Calandrino

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.
16 03, 2020

How Can You Make It in Uncertain Times?

By |2020-04-03T15:21:35-04:00March 16th, 2020|Categories: beliefs, Blog, Coronavirus|Tags: , , , |Comments Off on How Can You Make It in Uncertain Times?

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Ok, relax, meditate, work out, do whatever it takes to collect your wits; it’s just beginning. The Corona-virus is here.

We’re all in the same boat; at least, most of us are. My business is closed to. My in in store training’s  have been canceled. Yes, it’s scary, and it’s time for us to band together. My neighborhood is not only quiet; it’s desolate. I went to the little store across the street, just to check in. I love Joe, and his retail store has the coolest things. Today he said he’s sure they are going to tell him to close. What will he do? He will stay in the store and start thinking.

It’s time for all of us to start thinking and feeling. If you run a business and have employees it’s a good time to speak with them as a group and each one individually. It’s likely that each one has different circumstances that are giving them more angst during this crisis. Children at home from school (who will take care of them), a spouse who’s not working, and everyone worrying about their future. As an owner, you have the same issues and a few more. As of tonight my state, New York, is basically closed. I’m worried about the hourly workers in my neighborhood as well as myself. My neighbor and I have decided to cook daily, and I can deliver. We have put up an emergency site just for our street!

Here is something’s, I think are important for all of us business owners.

Check your business interruption insurance. Likely not going to cover those that have to stay home but may cover merchandise that isn’t going to arrive.
Make calls to your elected officials; be sure they know you will need money for your business–grants for your business, not just loans. What good are loans if you don’t have customers.
Check in with your landlords, utility company and your insurances. It’s best to tell them your situation before they start sending notices. This applies to everyone in your business so make sure you have this discussion.
Take care of yourself physically and discuss this with your employees. If you can’t go to the gym, give everyone’s time to have time to run outside, or if the gym is open, go. My gym is closed for at least a week.
If you have a message that you want to get out, let me know, I’m not hosting a podcast. Last week, I interviewed Greg Hadfield, from Century, Professional flooring & Cleaning, in Grand Rapids, Michigan. He said the response from the interview was overwhelming. I’m happy to get your word out also.
Customers not coming in or you have limited hours? You need to stay in contact. If you have an email database, it’s time to start reaching out. Ask what you can do to help them, can you deliver anything to them, can they use your ‘shop at home’ service. Yes, this is the time to have them.
Reach out to the businesses around you. Can you help each other? Even if the business is similar to yours, you’re all in the same boat. When things calm down, you should consider planning events together.
Reach out to your community. They are needing people to deliver food, work in the food Pantry’s. People will never forget your good deeds during these times. Reach out to your local Rotary’s and other groups that are community minded. Maybe your business can be the drop off point for food or whatever else is needed in your community.

This is a good time to educate your staff. I will have my video training  up in a few days that should really be helpful. Let’s not have their skills get rusty during this downtime.  I will also be conducting webinars with ideas on what we can do. 

Start brainstorming; what will you do when this is over? What will be different, what will you have to change?

If you have any ideas let me know so I can print them. It’s time for you to use those problem solving skills that haven’t been in demand.

If  you  want to talk call me or send me an email. We’ve never had anything like this before so let’s band together. [email protected] or 518-495-5380.

#coronavirus #stayingsane #buildingbusiness #Greghadfield



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22 02, 2020

Here’s Why You Didn’t Close the Sale!

By |2020-04-03T15:36:13-04:00February 22nd, 2020|Categories: Blog, Sales, Sales strategies|Tags: , , , , |Comments Off on Here’s Why You Didn’t Close the Sale!

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Gallo University

I get lots of calls: “Please teach my employees how to close!” You probably know the first rule of closing is to “ask” but most salespeople don’t. They come up with all types of excuses; the customer wasn’t ready, this was the first stop, they need to shop, she can’t make up her mind what she wants, she needs her husband.

The other day I went to the hospital for a shoulder Xray. The tech was so great, cheerful, competent and went out of her way to take me down to hospital records to have a disk made. If she was selling something, I would have bought it. She obviously knew how to build rapport. Having a strong relationship with the customer.

The ability to build rapport is critical. Many people don’t know if they are in or out of rapport. Successful salespeople instinctively if they’re in rapport.

According to the Harvard Business Review, “The bad news is that the under-performing salespeople lack the self-awareness to know that buyers don’t value them, nor do they understand why. They don’t take the time to figure out why they lost a deal or longtime client. They either don’t know why they weren’t selected, or they reflexively blame it on factors out of their control.”

CAN YOU LEARN RAPPORT? YES! HOW’S THIS FOR A NEW STATISTIC?81% of buyers prefer to talk to someone with their same mannerisms! That’s rapport!


Here’s the login information you’ll need for the training site, SUCCESS ON FIRE:

1.  Copy the link and put it in your browser:

2.  Click the orange “register to enroll” button on the top right side
of the page.

3.  You’ll go to a registration form, fill that in and you’ll be
registered and enrolled, then brought right back to the beginning of the
course as soon as you’ve completed the form.

For more information on the course call Lisbeth at 518-495-5380 or through email, [email protected]. Let me know what you think. Want more info on customer service:

#successonfire #redhotcustomerservice #sales #building rapport

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13 02, 2020

Today’s All About Love–My Gift to You

By |2020-04-03T15:37:11-04:00February 13th, 2020|Categories: Blog|Tags: |Comments Off on Today’s All About Love–My Gift to You

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Here it is again, Valentine’s Day, the day of love. I just read this very interesting article from the Manners Mentor, on what really matters–am I getting to gushy? Whatever you do on Valentine’s Day enjoy it.

So after 20 years I’ve put together some classes for you! Do you want to be more successful, are you wondering why your profit margin isn’t what it should be, how to deal with angry people and how to get rid of the networking butterfly’s?

What I have for you is my first set of videos, with a pretest, some good handouts and the best part they’re short and the first bunch is free! If you’re interested in how you can be better at building rapport–you know building rapport on the front end is  the  secret to closing right?

Take the class, it’s short and free; get your employees to take the class–change up their day, let them take it together and discuss it with their managers.

Okay, here’s the link if you’re interested,  [email protected] Once we know you’re interested we’ll send you a password and all that stuff. I want to know what you think, what’s good and what needs to be changed. I know I’m really taking a chance but you don’t get better unless you try something new. Please fill out the evaluation or send me a note about what you think.

I found this and it fits me: “What I love most about this crazy life is the adventure of it. Juliette Binoche” Times like this make me sad about the people I’ve lost but I smile about what they gave me. 


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27 12, 2019


By |2020-01-29T02:03:48-05:00December 27th, 2019|Categories: Advertising, Blog, Building relationships|Tags: , , , , |Comments Off on WHAT’S YOUR DIGITAL FOOTPRINT LOOK LIKE?

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I recently wrote an article for Floor Covering News on how to raise your digital game, here’s the link. I believe you will find it useful to your business. I researched the topic because it’s so relevant to everyone’s business.

It’s time for all of us to get better at this. I recently read a remarkable article from Deloitte, “The Great Retail Bifurcation.” It really opened my eyes about the consumer in general, I’m telling you it’s amazing. I didn’t realize what they are spending their money on. ( I should have known; I’m one of them!) Let me know what you think. I’m going to write more articles about this because it’s so important.

What does your digital footprint say about you?

I have been a supporter of the independent retailer for more than 20 years. However, I’m afraid some of you have fallen behind or given up. You want more customers, but are you willing to do what it takes to attract them? Please don’t hire someone who knows nothing about your business or how your industry works. There are plenty of them out there spending your money on things that aren’t relevant.

There are times when you must “bite the bullet” and ask for help from digitally savvy experts. If you need ideas, just give me a call. (You don’t need to reinvent the wheel.)

Just because you didn’t grow up being digitally savvy doesn’t mean you can’t learn.

I didn’t grow up digital savvy either. I’ve had to try many things; some work and others don’t. If you don’t try something new, nothing will ever happen.

Do you think things are fine just the way they are? Well, I’m here to tell you they’re not. There’s nothing fine about your competitors stealing your customers because you’re afraid to look reality in the eye.


#floorcoveringnews #Lisbizstrategies #raiseyourdigitalgame #thegreatretalbifurcation #Deloitte #buildingcustomerrelationships

Need someone to talk to? Call me at 518.495-4380, or email me @ [email protected]

Lisbeth Calandrino,  Chief Inspiration Officer and director of her company, recognized as a business disrupter,  leading authority on sales, customer service development and customer retention.

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15 12, 2019

“Larking about Lark” Street: Simple Ways to Share a Little Love with a Local Biz During The Holidays

By |2019-12-15T19:59:03-05:00December 15th, 2019|Categories: