The only way to keep up with social media trends is to be paying attention and reading articles on a daily basis. I came across this article by Ryan Holmes, founder and CEO of Hootsuite. The article “2018 Biggest Social Media Trends,” is in Jan. 2, 2018 Forbes Magazine. This is the link to the article, https://bit.ly/2HloqSi.
We all know that Facebook is here to stay; according to the article, Facebook reported the biggest Q3 earnings–up nearly 50% from one year ago. Consumers are spending 9 hours a day on social media platforms and video is still tops. It would appear that people are spending more time on social media than on television. (We knew that was coming.)
–It’s been said that Facebook will be stopping all organic reach. Unless you want to ‘pay up,’ company social posts will be stopped!
–Video continues to evolve and social media will be bringing bigger audiences and a bigger return on your investment. It will be used to promote businesses–forget about them going viral.
–QR codes are back in a big way; I’m really glad, I liked them. You can point your iPhone and activate the code. The code will help you log into Pay Pal, send tweets and texts. QR codes will be everywhere.
–Multi-second marketing will have the ability to automate campaigns. Expect to see AI and related tools play an ever more important behind-the-scenes role in sharing messages.
–Remember Microsoft purchased LinkedIn. According to Forbes contributor Grant Feller in “This is the Real Reason Microsoft Bought LinkedIn,”
“This new deal means Microsoft can embed LinkedIn with Skype, its email system and other enterprise products so that, in the words of one Silicon Valley expert, it will be able ‘to recreate the connective tissue for enterprises.”
How will we keep up with this? We probably won’t be able to unless we are constantly on the lookout daily. If we’re going to stay on the cutting edge, we’ll have to be diligent. Greek philosopher Heraclitus of the late 6th century was right, “The Only thing that is Constant is Change-”
Lisbeth Calandrino is available to coach and build business strategies for your company.