By Lisbeth Calandrino In an ideal world, the customer would look for a product online and run straight to your store to buy it. Unfortunately, the straight line is filled with starts, stops and curves along the shopping journey. The road is complex with sophisticated competitors looking for ways to redirect the consumer away from …
(First in a series) By Lisbeth Calandrino Across many retail industries, flooring included, business owners employ a practice known as benchmarking to see how they stack up against other competitors in their field. (“Benchmarks” are considered the “what” that needs to get done to produce the best results, while “benchmarking” is “how” it gets done.) Benchmarking …
The pandemic has changed so many things for business but mostly the way we communicate. Zoom has become a way of life. Masks make it difficult to understand what people are saying and you can’t read facial cues. In addition, people are trying to keep the 6-foot social distance. However, this doesn’t mean you can’t …
