According to a new study from Visible Measures, 20% of the audience for a video clip of fewer than five minutes will abandon viewing in the first ten seconds. With 40 million unique clips that adds up to over 7 billion video views. That’s a big sample. According to company CMO Matt Cutler, “If you’re …
Month: September 2017
Brands are owned by the customer. What does it mean? We have to find ways to belong to the customer club.
Reacting instead of acting can be a big problem. What can you do about it–plenty.