Is There Such a Thing as Customer Service for Social Media?
In order for social media to be effective, there must be a customer service component.
Month: April 2013
All You Need Is A Little Paint
I’ve just finished reading Gordon Bethune’s book , “From Worst to First”, behind the scenes of Continental’s remarkable comeback. The book was written in 1998 and the principles are still considered best practices in the industry. The book is still interesting and more than interesting, the principles are timely and useful for any business. Yesterday …
You can afford a billboard and not an editor?
Memorable customer service?Customer service means getting it right for your customer in every aspect of the transaction, including your written communication. I’m amazed at how many things are sent out with misspellings—including my own, I might add! Sometimes it happens, but it still says a lot about you and your connections with your customers. While …
Never underestimate the customer's reason for buying
I thought I would share this sign I saw in a coffee shop the other day. Did you notice the prices? The first thing I said to the person behind the counter was, “Who would pay this much to learn how to knit?” Her statement to me was, “Only someone who wants to learn how …
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Leaders know their true power is in the delivery of the message
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] I love this sign. I saw it yesterday while walking down Central Avenue in Albany, New York. I couldn’t help but take a picture. Instead of saying ‘empty space or store for rent’ …
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