Month: September 2010

Can You go from Cold to Red Hot Customer Service in 60 Seconds? They can at Trader Joe's

“Because I spend my days helping consumers, I get to see all too often “bad” customer service. I may even be jaded to expect that these days. And, since I spend my days blasting companies who don’t do the right thing,  I  think it’s important to shout it from the hilltops when I see a …

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Selling Your Brand Down the River

We worry so much about our store branding, our product branding; what about our personal branding? What is it that successful companies have figured out—McDonalds, Starbucks and Dunkin Donuts? You might answer good marketing but more specifically it’s about their brand. Branding used to be just for products, not any more. Branding is a combination …

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