Are you running after BSOs (Bright Shiny Objects) rather than sticking with the tried and true strategies that built your business? If your strategy revolves around your past customers, it still works; it just may need an update. There’s no need to change your strategy in midstream. I know customer service might sound boring to some of you, but great customer service still works. The words are the same but the stakes are higher and what passes as customer service is passé.
Month: July 2010
“There are two days in the week about which and upon which I never worry… Yesterday and Tomorrow.” ~Robert Jones Burdette …
What a thought huh? If only I could pay attention to today, all the time. I don’t know about you, but I sometimes catch myself worrying about tomorrow. Do you ever worry about yesterday?
My mother always said, stay away from negative people, they’ll only bring you down. Even negative people have positive thoughts; the challenge is to find those thoughts. Sometime it’s just too much work and the best thing to do is move on. Many of us have negative people in our lives, some we work with on a daily basis. Maybe it’s best to support them from a distance. I actually spent the day with a group of people that were really quite negative—from my perspective. I started thinking; negative people are just trying to protect something. Maybe it’s because they don’t think they’re smart enough, pretty enough or rich enough or just… enough! The best thing for me to do today, go home.
How do you feel when you’re on the sales floor or in the warehouse? Are you excited, happy to be there? When was the last time you walked out of a shop or put down the phone after purchasing a product and immediately you yelled WOW was that great? Funny isn’t it? Wouldn’t it be great if your customers would feel that way about your business every time they dealt with you or your employees?
How many times have you felt your customer was interference and how much better your day would be if customers just weren’t around? By the way, you’re not the only one who thinks this way. Plenty of small business owners get burnt out and begin to dislike their customers. If you’re going to run a successful business you will have to find a way to get your customers to yell this place is Red Hot!
The other day I found a note under my windshield wiper. It was an angry note calling me some choice words for parking so close to this person’s car on the packed streets in downtown Albany.
So do I get it? Yes I do – having lived in downtown Albany for 20 plus years and having to park on the street. What I’m wondering is, why the rant? I don’t believe I hit his/her bumper, I always check and I know I didn’t hit the side of his/her car. Sure we all get angry, but suppose I just turn out to be your boss or your mom’s best friend or your father’s new girlfriend!
Bill Darden opened his first restaurant, The Green Frog, at age 19. From the beginning, Bill’s restaurants focused on quality and service, so he says. With a passion for seafood, it was only a matter of time before Bill and his team opened the first Red Lobster in Lakeland, Fla., in 1968.
The number is 78 million strong and preparing to exit certain markets. As a group they are self-centered, strong willed and still pursuing their dreams. Who are they, the Baby Boomers? The group that will never get old.
So, what’s the bottom-line reason that traditional sales tactics are inefficient and ineffective?