Lisbeth Calandrino is an author, speaker and business strategist focusing on retail sales and web marketing. She’s the author of the new book Red Hot Customer Service: 35 Ways to Heat Up Your Business and Ignite Your Sales. Here, Lis shares her insights on where retail is headed, and what you need to do to stay on …
I had a serious conversation with the owner of a home flooring business. The owner was telling me how tough business was and that it wasn't getting any better. I respectfully asked what the owner was doing to grow the business and he said he was working with a not-for-profit and spending a day involved …
It's Hard to Build Your Brand If You're Out Of Business Read More »
The rain held off and Baystate Rug held its first “Bounce House” event. President Joe Montemagni and General Manager Jorge Morgado purchased an inflatable “bounce house” — an Excalibur’s Castle model, which is one of the many different types of bounce houses. “We thought it would be fun for our families to use and then …
This isn’t about peas and pasta. It’s about beet greens. For the past two days I have been in St. Charles, IL with an upscale flooring retailer, and a product knowledge question comes up. “How much product knowledge do I need,” asks a new salesperson? My usual response is “Whatever the customer needs to make …
You Better Know Your Peas and Pasta (And Other Tales About Knowledge) Read More »
