Month: October 2008

Is What You Offer Really a Competitive Advantage?

Businesses struggle to be different. Staples has an Easy Button, Best Buy has the Geek Squad, Chrysler had  “Dr. Z.” and of course everyone knows the AFLAC duck. Do these gimmicks really create a competitive advantage though? Dr. Z, remember, turned out to be a bomb. For one thing, he wasn’t Lee Iacocca — who …

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