If you listen long enough you hear the greatest things. I just came across an interesting study online about word-of-mouth business. According to studies done by buzz agencies and aired on Good Morning America, women are twice as likely to purchase a product if their friends tell them that it’s good. Are you familiar with the fast-drying nail polish OPI in a pen? The manufacturers hired the firm SheSpeaks to drum up excitement. SheSpeaks sent the product to 9,000 women asking them to try it and share coupons with friends. The result: SheSpeaks says 120,000 Nic’s Sticks were sold based on the campaign, which is 13-times the original giveway. SheSpeaks says the redemption rate for the coupons distributed by its marketers was 300 percent greater than the rate of redemption for the same $1-off coupon inserted in magazines! The power of the Internet. Go to GMA and look at the various studies, maybe you could adopt one of these to your business.
About the Author: admin
Author, speaker, marketing strategist.