Month: September 2008

Ramona's Restaurant on Lark St. Provides Insight for Entrepreneurs

Ramona's restaurant quietly sits on Lark Street in Albany, New York. There isn't much signage and you have to walk down a step to enter the restaurant. If you're a regular, Ramona is sure to greet you with a big smile and a genuine hello. She remembers your name, your boyfriend's name, your dog's name, …

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What Makes a Good Customer – An Interview with builder Ron Cassella

A builder friend of mine, Ron Cassella, commented on what it takes to "know the customer." Most of his work is concentrated in downtown Albany, which is the historic area of the city. Period homes with strict historical renovation guidelines from the color of your house to the placement of an outside air conditioner. By the …

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Language, Heritage and the Search for Your Target Market

About 15 years ago I consulted for a company in the Cleveland market. On a trip to one of their stores the frustrated owner remarked to me "What am I to do?" His customers were speaking Spanish and he was losing business. In my mind it was a simple solution—hire Spanish speaking salespeople or teach the ones he …

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Some People Are Just Born to Compete

Anyone who knows me has heard me talk about small windows of opportunities in life. All of a sudden it’s there–your shot at stardom, fame or wealth. Speedo and Visa — who sponsor Michael Phelps — certainly got their money’s worth. But there’s also Michael’s mom, Debbie, who was spotted wearing clothes from Chicos. Apparently she’s a loyal customer, and Chicos, for their part, has been getting free exposure

Look Mom, no Hands!

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