With sales down in almost all categories, businesses are wondering: what makes a difference to customers? Businesses talk about their brands and brand recognition. In times like these I wonder: what makes a brand? In 2004, Al & Laura Ries wrote a book called The Origin of Brands: How Product Evolution Creates Endless Possibilities for …
Month: July 2008
I was recently profiled on Christine B. Whittemore's excellent blog, "Flooring the Consumer," which focuses on improving consumer experience.
This site is in its budding stages. More to come!